Renault has teamed up with the Coscharis Group in order to produce and distribute a total of four budget models in Nigeria.
Renault Logan and Duster models will be build in an existing Coscharis assembly facility in Lagos starting this October, while the Kwid and Oroch pickup will be imported from Brazil. All four models will be distributed through the Coscharis Motors sales network that already operates in Nigeria.
“With a population of over 200 million, Nigeria is a strategic African country where Groupe Renault will extend its footprint. The Coscharis Group is a recognized player in vehicle assembly and distribution. Thanks to their expertise and our products adapted to the local needs, we will be able to answer immediately to the customers demand in Nigeria,” said Renault exec Fabrice Cambolive.
Currently, Renault is a leader in Africa, holding an 18% market share. Last year, they sold more than 216,000 cars there, with the most volume being moved in Morocco, Algeria, South Africa and Egypt. Now, one of the automaker’s main objectives is to respond to the demands of a new emerging middle class in countries such as Nigeria.
“This partnership is to showcase another initiative from our great organization through one of our subsidiaries, Coscharis Motors, to further create value as a key player in the automobile industry in Nigeria; we are glad to celebrate the confidence the renowned brand, Renault reposed in us to represent them in Nigeria. This milestone marks another step in the evolution of our organization towards remaining timeless in its relevance,” said Dr Cosmas Maduka, president and CEO of the Coscharis Group.
“This partnership is to further delight the esteemed loyal customers and prospects alike, especially towards providing them a bouquet of more options and value for money.”