Want To Start Your Own Auto Company? The Legendary Cord Name Is Going Up For Auction

Three years ago, we heard about an attempt to relaunch the iconic Cord brand with a series of continuation models inspired by the originals of the 1930’s.

We haven’t heard much about the effort since then, but it appears the legendary brand is going up for sale once again. According to a listing by Worldwide Auctioneers, the “trademark, licensing and manufacturing rights” to Cord will be up for grabs at the company’s Auburn Auction which kicks off on August 30th.

The rights to the company are being offered without reserve and the auction firm says the “purchaser can offer licenses for Cord automobiles and parts, Cord clothing, Cord model toys and the classic Cord logo.”

Gateway Auto Museum-2

There’s no auction estimate, but Cord is an iconic brand which pioneered front-wheel drive vehicles in America. The company also produced stylish cars such as the 812 Phaeton which featured hidden headlights and a supercharged 4.7-liter V8 engine that produced 170 hp (131 kW / 177 PS).

While the auction company didn’t say much about Cord or who is selling the rights, Craig Corbell II purchased them at auction in 2014. He intended to reboot the company and make use of the Low Volume Motor Vehicle Manufacturers Act of 2015 which would have allow them to create replicas of classic Cords and outfit them with modern powertrains.

Also Read: Cord Next In Line For Continuation Revival

There’s no word on what happened to Corbell’s plan but his company, Cord Revival, apparently confirmed they’re the ones selling the rights as they made a Facebook post linking to the auction.


Gepostet von Cord Revival am Donnerstag, 23. Mai 2019

  • Zed68

    Is there really appeal for a name that nobody outside of classic car lovers remembers?

    • Adam

      I thought the same thing.

  • robotlogic

    I think Cord makes a better appliance company name. I bid $50.

    • paulgdeaton

      Or a TV cable company; their slogan could be:

      “Cut the Cord!”

  • paulgdeaton

    Cord also owned Auburn and, later, Duesenberg; either of those names would probably ring more ears and be more valuable in the modern market.

  • diesel_vdub

    I’m a bit surprised that the Auburn Cord Duesenberg museum doesn’t own the rights to the name. Seems logical that they would want to own the rights.

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