Cadillac has launched a new campaign for their upcoming 2020 XT6, with the ‘Crew Ready’ spot directed by none others than Hollywood hotshots Anthony and Joe Russo.
The campaign focuses on the roomy interior of the new three-row SUV, which makes it ideal for carrying all types of crews, ranging from “a squad of rocker dads to a team of powerful stuntwomen”.
“The XT6’s ‘Crew Ready’ campaign signifies a new way of thinking about Cadillac SUVs,” said Deborah Wahl, Cadillac’s chief marketing officer. “XT6 customers are always ready for an adventure, and we knew closely partnering with the directors of the highest ever grossing film, the Russo brothers, and Bullitt was the perfect way to bring this vision to life.”
The 2020 Cadillac XT6 sits between the XT5 and Escalade in the brand’s lineup, offering seating for up to seven. Power comes from a 3.6-liter V6 that produces 310 HP and 271lb-ft (373Nm) of torque and is paired to a nine-speed automatic transmission.
The new XT6 is available in Premium Luxury and Sport trim and is also the first Cadillac to offer a Bose Performance Series audio system with 14 custom-tuned speakers. In addition, the cabin can be upholstered in semi-aniline premium leather and feature Cadillac’s air ionizer.
On the active safety front, the new XT6 offers a wide range of driver assistance systems as standard, like Forward Collision Alert, Following Distance Indicator, Front Pedestrian Braking, Front and Rear Park Assist, Rear Cross Traffic Alert and more. Options include an Adaptive Cruise Control, Night Vision, Rear Pedestrian Alert and more.
Pricing for the 2020 Cadillac XT6 starts at $53,690 for the FWD Premium Luxury and $58,090 for the Sport, which has more aggressive styling and all-wheel drive as standard.