Hyundai has big plans for the Frankfurt Motor Show as they’ve already teased the all-new i10 and an electric race car. If that wasn’t enough, now the company has confirmed a “full electric design concept.”
The automaker is keeping details under wraps, but did say that the concept will “demonstrate how Hyundai is rethinking mobility.” That isn’t much to go on, but they also suggested the concept will have a unique interior as “the cars of tomorrow will become individualized living spaces.”
As part of this effort, dubbed Style Set Free, Hyundai wants to give customers more customization options. In particular, the company envisions a future where customers could have the “freedom to design their cars in a way similar to how people design their homes.” Hyundai says this will enable cars to better reflect the lifestyle of their owner and even mentioned the customization could occur later in a vehicle’s lifecycle.
There’s no word on specifics, but Hyundai Motor Europe’s Vice President of Marketing & Product, Andreas-Christoph Hofmann, said “With the first full electrified concept integrating Style Set Free, as well as our first ever electrified race car, we are proud that Hyundai is once again showing a glimpse into the future of driving, while other manufacturers are still talking about it.”
Besides announcing the new concept, Hyundai revealed plans to launch a “special version” of the 2020 i10 that was only recently previewed by the sketch right below.