Jaguar Offers $3,000 To Tesla Owners If They Switch To An I-Pace

Jaguar is offering a generous discount to current Tesla owners interested in jumping ship and purchasing an I-Pace in the United States.

According to Engadget, the British car manufacturer has launched what it calls the ‘Tesla Conquest’ incentive to strip off $3,000 from the starting price of an I-Pace for anyone who lives in a Tesla-owning household.

This incentive can be combined with a $5,000 dealer discount and $7,000 allowance credit to slash the price of the all-electric crossover by a generous $15,000, reducing its price from $69,500 to $54,500.

Also Read: 2019 Jaguar I-Pace Gets Standard Apple CarPlay and Android Auto In The U.S.

Jaguar doesn’t require current Tesla owners to trade in their vehicles and instead simply requires proof of ownership or registration. The offer will run through until September 30, 2019. It cannot be combined with the zero per cent financing option that Jaguar has also offered since the start of the year.

Jaguar beat its European rivals like Mercedes-Benz, Audi, and BMW to the punch with the launch of its electric SUV as a direct rival to the Model X but, despite its head start, sales of the I-Pace in the United States remain slow.

In fact, Jaguar is averaging approximately 200 I-Pace sales per month in the U.S., totaling 1,522 sales in the first seven months of 2019. To put that figures into perspective, it is believed that Tesla has sold at least 1,000 units of the Model X in the U.S. every month, with the exception of January. Monthly sales peaked in June, with 2,725 cars being delivered. It is therefore no surprise that Jaguar is looking to attract Tesla owners into its own EV instead.

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  • ksegg

    I don’t think $3K will cover the mental breakdown the owner will get in 6 months when the vehicle realizes it’s a Jag and it wasn’t designed to be reliable.

    That combined with “that’ll do, it’s fine, it DOES that, no worries, limp home mode is cool.” Jag service and the cycle will be complete.

    • Andrewthecarguy

      Speaking from experience??

    • Alduin


  • Stephen G

    This just demonstrates the incredible profit margins within the automotive industry. Why not stop playing head games and cut prices by $15K (the total of the dumb a$$ discounts). That’ll sell you allot of cars.

  • Hoe

    Fanfare, fuss, glow etc but no engineering.
    I cannot understand why there are no quality & reliability tests à la EuroNCAP, standardised and uniform for each and every vehicle on the roads. It would be a great way to ensure the brands offer decent products.

  • Alduin

    Yes because who wants to trade their unreliable POS Tesla for an even worse POS Jaguar? This makes zero sense.

  • TheBelltower

    Who parks that way in front of their house?

    • JqC


  • sblut

    Just no thanks what a piece of crap car have seen it up close not impressed!

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