Lotus Unveils Simplified Logo To Kick Off Its Promising New Era

With a number of new products in the works, Lotus is entering a new era and has just unveiled a new logo to signal its start.

The British car manufacturer revealed its new logo as part of a global deal with British Premiere League team Norwich City Football Club. Lotus branding will be featured prominently on the shirts used by the club’s various teams at different age groups. The partnership was announced on the eve of the club’s 2019-20 Premier League season against Liverpool.

Lotus says that it is “embarking on a major global transformation” following the unveiling of the all-electric Evija hypercar last month and asserts that it will invest heavily in a host of new models in the coming years to expand its range and establish itself as a premium performance car brand to rival those from mainland Europe.

Also Read: Lotus Evija Debuts With 1,973 HP, Will Become World’s Most Powerful Road Car

The new logo isn’t drastically different to the old, but eschews the 3D effect in favor of a simple 2D design with block lettering that’s now straight rather than curved. The company’s British Racing Green and yellow colors are still used.

Concerning this change, Lotus marketing chief Simon Clare said the company “looked back at the original Lotus roundel and thought about Colin Chapman’s philosophy: to simplify and add lightness.”

In addition to working hard bringing the Evija to the market, Lotus is working on at least one other sports car based on a heavily revised version of its current architecture. Work is also being done on a Lotus SUV which was recently spied wearing the skin of a Lynk & Co 01.

  • Javier Bl

    To add lightness and he is planning to sell suvs and electric whales.

  • AnklaX

    Lotus can hire a designer for something as fantastic looking as the Evija yet somehow can’t hire someone to make an interesting looking logo. This logo is a joke. It’s like they had no interest in putting more time and thought into it.

  • MIL1234

    almost an emoji

  • Matteo Tommasi

    Add lightness.
    Proceeds to sell a 1.7 ton electric supercar and an SUV based on a chinese platform.

  • Bob

    Beautiful logo

  • Frase

    Looks a bit of a donwgrade…

  • EyalN

    They should write in chinese on the logo, it’s a chinese brand. all the logos that they had in the past had something to do with the owners of the company

  • Teddy Wijaya

    still a complicated logo.

  • Tumbi Mtika

    I knew that I wasn’t crazy when I saw Lotus badges on Norwich’s kits.

A 2020 Corvette C8 Just Crashed In Detroit’s First Snowfall

It’s hard to tell if the 2020 Chevrolet Corvette Stingray suffered any significant damage.

New Hyundai Santa Cruz Pickup Truck To Be Produced In Alabama And Go On Sale In 2021

Hyundai will finally start production of the Santa Cruz truck in 2021 .

Ferrari Roma Is A 2+ Coupe With Understated Styling And A 612 HP Turbo V8 (New Photos)

Ferrari’s latest model can rocket from 0-62 mph (that’s 100km/h) in 3.4 seconds.

2020 Toyota Supra Gets Into Apparent Hit And Run With Civic While Trying To Flee Car Meet

As police closed in, the 2020 Supra slammed into a Civic and then took off.

New Delhi Authorities Enforce Driving Restrictions To Reduce Smog

The World Health Organization reported in 2018 that India has the world’s 10 most polluted cities.

VW Begins Expanding Chattanooga Plant, Will Build ID.4 In 2022

The first American-made ID.4s are slated to go into production in 2022.

Maserati’s All-New Sports Car Coming In May 2020

The upcoming model will be offered with an electric powertrain that could have three different motors.

2020 Nissan Sentra To Debut On November 19th

The redesigned Sentra will feature a bold new design that echoes the Altima and Maxima.

2020 Land Rover Defender Does Its Thing In New James Bond Movie

Here’s a behind-the-scenes look at the No Time to Die stunt team performing a chasing scene with the 2020 Defender.

2020 McLaren GT Tries To Be All Things To All People – And Fails

This latest review of the 2020 McLaren GT portrays it as an imperfect Jack of all trades.