GM president Mark Reuss has taken aim at media outlets questioning Cadillac’s strategy by responding that the car manufacturer “is making great progress.”
In an article published by Auto News, Reuss expressed his belief that Cadillac is on the right track, thanks largely to the launch of a number of all-new models.
“We are launching an onslaught of new vehicles. You’ll see a new Cadillac car, crossover or SUV just about every six months, on average, through 2021. At that point, Cadillac dealers will have new products in segments that represent 90 percent of U.S. luxury market sales,” he wrote.
“We are building an arsenal of products and technologies that will differentiate Cadillac and take it to the next level in the marketplace, despite the slings and arrows of the pundits and naysayers. In fact, by every critical measure — sales, quality, dealer engagement and customer satisfaction — Cadillac is making great progress.”
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Sales of Cadillac models in the United States have slipped slightly over the past few years, with China taking over as its most important market. The rise in demand from the People’s Republic helped the company achieve its best sales record in its 117-year history in 2018.
Reuss went on to add that internal combustion engines still have a critical role to play in the carmaker’s current portfolio and will continue to be important “into the foreseeable future.”
“We have customers who need to tow things, and the XT6 and Escalade have powertrains that handle those tasks with reassuring ease. Also, we have customers who want the palpable thrill and exhilaration of out-and-out performance, and our V-series vehicles will meet and beat their expectations,” the piece continued.
GM’s president also wrote that sedans will continue to make up an important part of its family of models and are perfect for those who reject SUVs and are looking for an entrance point into the luxury vehicle market.
