GM President Says Cadillac Is “Making Great Progress”, Remains Committed To ICEs, Sedans

GM president Mark Reuss has taken aim at media outlets questioning Cadillac’s strategy by responding that the car manufacturer “is making great progress.”

In an article published by Auto News, Reuss expressed his belief that Cadillac is on the right track, thanks largely to the launch of a number of all-new models.

“We are launching an onslaught of new vehicles. You’ll see a new Cadillac car, crossover or SUV just about every six months, on average, through 2021. At that point, Cadillac dealers will have new products in segments that represent 90 percent of U.S. luxury market sales,” he wrote.

“We are building an arsenal of products and technologies that will differentiate Cadillac and take it to the next level in the marketplace, despite the slings and arrows of the pundits and naysayers. In fact, by every critical measure — sales, quality, dealer engagement and customer satisfaction — Cadillac is making great progress.”

Also Read: Cadillac CT6 Future In North America Depends On UAW Negotiations Outcome

Sales of Cadillac models in the United States have slipped slightly over the past few years, with China taking over as its most important market. The rise in demand from the People’s Republic helped the company achieve its best sales record in its 117-year history in 2018.

Reuss went on to add that internal combustion engines still have a critical role to play in the carmaker’s current portfolio and will continue to be important “into the foreseeable future.”

“We have customers who need to tow things, and the XT6 and Escalade have powertrains that handle those tasks with reassuring ease. Also, we have customers who want the palpable thrill and exhilaration of out-and-out performance, and our V-series vehicles will meet and beat their expectations,” the piece continued.

GM’s president also wrote that sedans will continue to make up an important part of its family of models and are perfect for those who reject SUVs and are looking for an entrance point into the luxury vehicle market.

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  • TheBelltower

    Nothing Cadillac is doing is encouraging.

  • Bo Hanan

    Only Cadillac would know (and say) they’re “making great progress.”

  • Rocket

    Spin it, Mark. Spin it good! Not that you really have a choice. I mean, you really can’t come right out and say you phoned in the XT6, can you?

  • boo boo the fool

    they’re fools too

  • Merc1

    I guess we live in the era where being totally delusional is the way forward.

    M

  • was that before or after Mary scolds you for trying to do things?

  • HaltestelleLuitpolthafen

    They’re making no progress, no one cares about Cadillac anymore.

    The entire brand is a ship lost at sea.

  • dumblikeyou2

    Chinallac

  • Enter Ranting

    Mark, what the hell is taking so long? The El Mirage came out in 2013! What have you been doing since then?!
    https://uploads.disquscdn.com/images/553f9fba606a2e5b4f4c7388465c481f2f7ce7c168f129c85160b8442e5c31a2.png

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