Infiniti To Leave Australia In 2020 After Seven Years Of Dismal Sales

After leaving Europe, Infiniti has announced that it will exit the Australian market, too, in late 2020.

Nissan introduced its premium brand Down Under in mid-2012 with the aim of rivaling the big German three and Lexus. Sadly, things did not go as planned.

According to Car Advice, the Japanese car manufacturer has only sold 3,987 vehicles over the past seven years, which averages a mere 47 units per month. By comparison, Lexus averages approximately 800 sales per month and, in June, Mercedes-Benz Australia sold no less than 4,050 vehicles, including its commercial offerings.

Also Read: Infiniti Leaving Western Europe In 2020, Ending Q30, QX30 UK Production This Summer

In a press release, Infiniti said it will be selling and servicing cars from its five Australian dealerships until the end of 2020 or until existing stock is exhausted, and shall continue to offer support for the few thousand vehicles that it has sold across the country.

A statement released by the automaker in March regarding its European exit confirmed that it will concentrate its efforts on the North American and Chinese markets in the future, so this move is not that surprising.

“The company will place more focus on its SUV lineup in North America, bring five new vehicles to China over the next five years and work to improve quality of sales and residual value,” the company stated. “These actions are all part of Infiniti’s vision to become a top challenger brand in the premium segment.”

Australia is proving to be a tough nut to crack for car manufacturers, as others, like Opel, Chery and Proton have also left in recent years.

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  • Pauly

    24 million people.
    ~ 1.1 million new car sales per year.
    ~ 60 car brands on offer (more then the USA)
    Makes you wonder how long Genesis will stick around for.

    • Able

      No, it doesn’t. Stop casting doubts on other brands.

      • Loquacious Borborygmus

        Don’t worry, they’ll honour your Genesis warranty. 😉

    • boo boo the fool

      but Hyundais and Kias fare well in Australia even without trucks so I think they’ll do fine

    • Zandit75

      Genesis have a much more attractive line up, and will get a fair amount of luxury limousine hire sales. Infiniti have never sold their most up to date models in Australia, so have always been behind the ball.

  • Loquacious Borborygmus

    The Aussies must have been devastated when Proton left their market.

    • Adam

      LOL! We were so upset haha

    • Zandit75

      We were…….for about 2 weeks.

  • Adam

    To be fair, Opel left because Holden needed vehicles to sell so they rebranded the Astra and Insignia. So while the Opel brand may not be there the cars still are but just badged as Holden’s.

    • Able

      What has that got to do with anything? Nissan isn’t going to re-sell Infiniti products in Australia.

      • Adam

        Read the article. Enough said SMH!

    • no25

      What does this have to do with Infiniti, though?

      • Loquacious Borborygmus

        Australia is proving to be a tough nut to crack for car manufacturers, as others, like Opel, Chery and Proton have also left in recent years.

        • no25

          Sorry, should have been more specific. Yes, Opel and other brands left Australia, but what he posted sounds like he’s implying Infiniti and Nissan will do the same as Opel. But Opel had Holden – two pretty equal levels. When Infiniti leaves, Nissan will probably not rebrand some models with a Nissan logo.

          • Adam

            I was not implying anything. You’re reading in to my comment more than you should. I was stating Opel didn’t really leave as per the article. I didn’t say Nissan would rebrand anything either.

  • Stewart D Mungin

    Failed to make an impact in Britain as well. Cars are mediocre to say the least.

    • StrangerGP

      Infiniti’s look great on the outside, but that’s about it. There are many better cars too choose from, especially since they wanted to challenge premium brands.

  • GobbleUp

    Should leave USA also. Zero point to this brand.

    • boo boo the fool

      they believe that they can be a top luxury competitor… we have to laugh

  • boo boo the fool

    didn’t genesis just put their brand in Australia, how are they doing?

    • Zandit75

      Genesis have been selling out of select Hyundai dealerships for a couple of years, but have finally just opened their first “showroom” which is supposedly really high end in experience. They have a better looking line up than Infiniti ever had, and they are much more up to date. They should do very well with the limousine hire market.

      • no25

        annnnnnd they’re own by Hyundai. A brand that clearly has showed it knows what it needs to do to gain buyers. Nissan has not done that with itself let alone Infiniti.

  • Bo Hanan

    Infiniti needs to be more than a Nissan with lipstick. They need to hire european design talent.

  • kachuks

    The G35 is probably the last time they made a desirable vehicle. I still want to get my hands on an unmolested one.

  • Mr. EP9

    No surprise.

  • U8INIT

    LMAO!!!

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