Infiniti Leaving Western Europe In 2020, Ending Q30, QX30 UK Production This Summer

It was rumored for quite a while but now it’s official: Nissan will pull the Infiniti luxury brand from western Europe in early 2020.

Infiniti has announced a restructuring plan that will focus the brand on its largest growth markets, which are North America and China. According to the plan, Infiniti will withdraw from western European markets in early 2020. Sadly, this means that production of the Infiniti Q30 and QX30 will end by mid-2019 at the Sunderland plant in the UK.

The company says the plant management “will discuss any impact on the plant with employees and their representatives.” Infiniti also says it is working “to find alternative opportunities for any employees who would be affected, consulting with employee representatives where necessary and identifying opportunities for transition and training support where appropriate.”

As for its retailers, the company says it will conclude end of franchise agreements while providing the support and services necessary to ensure a smooth transition. The stores will remain operational until a transition plan is put in place.

The exit from Western Europe will have no impact on the brand’s ongoing operations in Eastern Europe (particularly Russia and CIS countries), the Middle East, and Asia. These markets continue to grow for Infiniti, according to the carmaker.

Infiniti’s restructuring plan has far-reaching consequences for the remaining markets as well, especially China and North America. Infiniti will also electrify its portfolio from 2021 onward, discontinue diesel offerings, and “focus its resources on its biggest opportunities.”

For North America, that means Infiniti will place more focus on its SUV lineup, while in China the brand will launch five new vehicles over the next five years. Furthermore, Nissan’s luxury brand pledges to “improve quality of sales and residual value, and realize more synergies with Nissan Motor Company.”

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  • mist

    100% expected

  • Blade t

    wonder if they are having problems with mercedes..

    • Christian Wimmer

      Nobody buys Infinitis in Western Europe. Literally.

      • Blade t

        Makes sense..

      • Timo

        Even here in Hamburg with its big Infiniti store you never see an Infiniti. And due to a total lack of promotion i think most people don’t even know that Infiniti exists.

        • tseventy6

          True. There is no promotion, no commercials or whatsoever.
          TBH I’m always happy when I see a Infinity in Germany, I like them more than Lexus.

    • Merc1

      What would Mercedes have do with them leaving Europe?

      M

      • Blade t

        Haha,,I knew you would chime in on this..Because the q30 is built on a Mercedes platform. Part of their partnership with mercedes..

        • Merc1

          Again, what would that have to do them failing as a brand in Europe?

          M

          • Blade t

            Again…

          • Merc1

            Yeah you don’t know what you’re talking about. Mercedes is NOT Infiniti’s problem, Infiniti is.

            M

          • Blade t

            You are so silly and can’t read English! ! I said ,” I was wondering “. Didn’t say ” I knew”

          • Merc1

            You’re just lost, that’s all. It happens.

            M

          • Blade t

            Then don’t reply if you have nothing constructive to add..

          • Merc1

            You probably should have followed your own advice before your first post.

            M

          • Blade t

            Stop trolling like you always do on here,,

          • Merc1

            Can’t follow your own advice huh?

            M

          • Blade t

            Troll

          • Merc1

            “Then don’t reply if you have nothing constructive to add..”

            M

          • Blade t

            Troll..

          • Merc1

            “Then don’t reply if you have nothing constructive to add.”

            M

          • Blade t

            Keep trolling

          • Merc1

            “Then don’t reply if you have nothing constructive to add..”

            M

          • Blade t

            Troll

          • Merc1

            Troll

            M

        • Cobrajet

          Why would they get a Q30, when they can get a real Mercedes instead.

    • Dude

      More like problems with every luxury automaker in the area

      • Blade t

        Yeah true..

      • Timo

        Same with Lexus…

  • EL CHAPO THA GREAT

    Next is Cadillac

    • Mike anonymous

      @Me – “wait.. How long as Cadillac been in the UK?”

      @disqus_rBSGFrwKkO:disqus – “Exactly”

  • Sybill Julian

    so what would happen with RHD Infiniti in UK ?

  • designer_dick
  • Matthijs

    In my country (The Netherlands, over 17 million people) they only registered 40 Infiniti’s last year…

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  • XtremWize

    In Europe we don’t want ugly Lexus and Infinities …

    • Seats & a steering wheel

      The current Q60 coupe looks waaay better than German rivals, same goes for the Lexus RC and LC.

      • XtremWize

        Really ?

        • Marwan Abdul Hak

          Not the Lexus but the Q60 is such a beautiful coupe really

          • XtremWize

            Sorry, but I personally do not like them at all, I prefer German sober design and styling language.

    • sidewaysspin

      Ugly is relative, asians probably like pointy lines while europeans prefer rounded ones. For Europeans a Lexus may look like an alien spaceship.

  • tseventy6

    Yes, this is confusing.

  • sidewaysspin

    Europe which is the birthplace of good taste and refinement is a difficult market to penetrate especially by Asian brands which normally have different aesthetic preferences and a more simplistic, perhaps not so well balanced, idea of luxury.

  • supermanuel

    This was a feeble attempt at launching a brand in Europe. A textbook example of how not to do it.

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