Jeep Canada has just launched what it calls the ‘Jeep Code,’ a Snapchat lens that allows users to scan any Jeep seven-slot grille as if it was a barcode and to find out more information about the vehicle.

Snapchat users can scan a Jeep grille and by using augmented reality technology, the platform will leverage machine-learning capabilities to determine the exact Jeep model scanned and allow uers to get more information about the model, configure and priced their dream Jeep online, browse local inventory, and even start the buying process.

Read Also: Jeep Is Using Big SUVs To Fund Its Electric Future

“The new Jeep Code lens provides our Jeep enthusiasts a revolutionary, new, virtual shopping experience with an easy point of their smartphone,” vice president of sales and marketing at Jeep Canada, William Levasseur said. “More and more, vehicle purchases are being conducted in the digital realm and this is a great way for new or potential customers to instantaneously experience the Jeep showroom at their convenience, learn about our exciting vehicle lineup, search available inventory and connect with a local dealer.”

Jeep says that the launch of ‘Jeep Code’ will allow it to streamline the buyer’s journey while also appealing to younger consumers, ensuring that “they’re connected quickly to the right vehicles in their area.”

The launch of ‘Jeep Code’ comes shortly after the car manufacturer unveiled the new Wagoneer L and Grand Wagoneer L, the two longest models in its range. Designed to rival the likes of the Cadillac Escalade ESV and Lincoln Navigator L, both models have 7-inch longer wheelbases than the standard models, as well as stretched rear overhangs.

The two new SUVs also feature a bespoke engine, namely Stellantis’ new twin-turbocharged “Hurricane” 3.0-liter inline-six, pumping out 420 hp and 468 lb-ft (635 Nm) in the Wagoneer L and 510 hp and 500 lb-ft (678 Nm) in the Grand Wagoneer L.