- Nissan sold 5,487 Zs in 2025, up 73.4 percent year over year.
- Titan sales plunged 86.1 percent to just 2,043 units in 2025.
- Company’s overall sales rose 0.9 percent to 873,307 vehicles.
The Nissan Z and Toyota Supra may both be powerful, rear-wheel drive sports cars, but they offer different driving experiences. And when it comes to stateside popularity, only one of them pulled ahead in 2025.
Nissan sold 5,487 units of the Z last year, a sharp 73.4 percent increase over the 3,164 moved in 2024. It was an impressive result, even if the final stretch of the year didn’t quite keep pace with the earlier surge.
Read: Nissan Will Fix The Z NISMO’s Biggest Blunder With One Simple Pedal
During the fourth quarter, Nissan sold 665 Zs across the States, a drop of 32.8 percent from the 989 delivered in Q4 of the previous year. The contrast was even sharper when compared with the 2,154 units sold during the first quarter of 2025, which had set a high early benchmark.
Nissan US Sales Q4
However, compared to the Toyota Supra, the Z is still selling like hotcakes. Last year, Toyota delivered 2,953 Supras. Perhaps surprisingly, this was up 13.3 percent from the 2,615 sold the year prior. In December, it shifted 277 examples, a 280.5 percent rise from the 70 sold in December 2024.
Still, it’s not especially surprising that the Z is leading the race. The Supra is nearing the end of its production run, and the Nissan offers a significantly lower price point. Starting at $42,970, the Z comes equipped with a 3.0-liter twin-turbo V6 producing 400 horsepower.
That’s more than the Supra’s standard 3.0-liter single-turbo inline-six, which tops out at 382 hp. As for the Supra’s base price, it opens at $57,500, leaving a wide gap in value for buyers cross-shopping the two.
A Manual Z Nismo Is Coming
Demand for the Z could remain strong throughout 2026. Just recently, Nissan confirmed it was working on a manual-transmission version of the Z Nismo, and this model could prove particularly popular among enthusiasts.
A Mixed Year Across the Lineup
Outside of the Z, Nissan’s overall sales in the States ticked up slightly in 2025, closing the year at 873,307 vehicles. That’s a modest 0.9 percent increase over 2024’s total of 865,938 units. But the headline figure masks some sharp contrasts across the lineup, with several models either climbing dramatically or slipping just as fast.
Among the year’s standouts was the Murano, which more than doubled its volume with 42,747 units sold, up from 19,316 the year before. The Pathfinder also posted strong gains, rising 25.6 percent to 101,598 units. And the subcompact Kicks crossover jumped 33.9 percent, making it one of Nissan’s most improved sellers of the year. Meanwhile, the Armada posted a more modest, but still respectable, 14.4 percent increase.
Not all models shared in the momentum. The once-strong Altima sedan fell 18.1 percent to 93,268 units, while the Titan had one of the steepest drops in the segment, sinking 86.1 percent to just 2,043 sales. The Rogue also dropped, down 11.3 percent to 217,896 units, though it still held onto its title as Nissan’s best-selling model in the U.S.
Nissan’s EVs also took a hit. The end of the federal tax credit in September contributed to the Leaf’s steep drop, with sales falling by half to 5,149 units. Ariya volume declined as well, down 24.7 percent in what marks its final full year before being discontinued for 2026.
John Halas contributed to this story.