• Middle-East-based MetaGarage has revealed its latest G-Class project.
  • M Monogram G 3.0 ICONIC draws inspiration from 1950s Binz Benz one-off.
  • Mods include a huge grille and matching curved hood, plus star-design DRLs.

In the “nothing succeeds like excess” car landscape of Dubai, where luxury cars are everywhere, and even Mansory-style modifications aren’t uncommon, it takes something truly extraordinary to stand out. But it’s safe to say that MetaGarage has done it, and it might even have given Mercedes some ideas in the process.

We’ve seen plenty of modified G-Class SUVs before, but what really sets the M Monogram G 3.0 Iconic apart is its humongous retro grille. As wide as it is tall, the grille dominates the G’s nose and completely changes the entire face of the otherwise boxy utility.

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MetaGarage founder, Russian Alexey Gashkov, says the G 3.0 Iconic is inspired by a one-off coachbuilt wagon from the 1950s crafted from a Mercedes 300 C by Binz for a rich American client. But it’s also hard not to be reminded of the Vision Iconic coupe concept Mercedes revealed in 2025.

Tear yourself away from staring at that schnozzle and you might just notice the star-shaped DRLs lifted from Mercedes’ latest passenger cars, the sci-fi-looking lower bumper and industrial-style side skirts.

Is That A Maybach Badge?

Chrome strips finish off the bottom of the front and rear numpers, there are MetaGarage M Monogram badges – whose similarity to Maybach’s logo might raise eyebrows in Stuttgart – and the whole lot rides on fat six-spoke wheels.

There are pictures of a couple of different Iconics on MetaGarage’s socials, one of which is plain black, allowing the huge chrome grille to take center stage. The other one, dressed in black over white and with a black grille is even more arresting as an overall package, though its black grille is (marginally) less shouty.

MetaGarage, Gooding & Co

The company says it’s willing to build 50 examples of the restraint-free G wagons, with prices starting at $700,000, though we don’t doubt that some buyers’ personalization requests will send the total soaring.

Do you think Mercedes ought to integrate its massive new grilles into factory-built G-Class models, or are curves a crime when it comes to the G?

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