- VW ID.3, Toyota bZ4X, and Urban Cruiser beat Model Y.
- EVs made up 94 percent of all new car sales in Norway.
- Tesla sales increased in Italy, Spain, Sweden, and Denmark.
It’s no secret that Tesla’s dominance in Europe has been under pressure for a while, but few expected just how steep the drop would be in one of its most loyal markets. While Elon Musk’s polarizing behavior and the rise of competitive alternatives have chipped away at Tesla’s popularity across the continent, one country had stood firm. Until now.
Read: Europe Just Replaced Tesla With A New EV Sales Champion
It turns out that even Norway, long considered Tesla’s European stronghold, may be losing interest. New registration data from January 2026 shows that only 62 units of the Tesla Model Y were delivered in Norway last month, accounting for just 2.8 percent of new car sales.
Across its full range, Tesla sold just 83 vehicles in total, marking an 88 percent decline compared to the same period last year.
Changing of the Guard
Several other electric vehicles now comfortably outpace the Model Y in Norwegian sales. Leading the pack in January was the Volkswagen ID.3, with 299 units registered, nearly five times as many as the Tesla.
Norway January 2025 Sales by Model
The Toyota bZ4X followed with 184, ahead of the Toyota Urban Cruiser at 98 and the Skoda Elroq at 78. Even the relatively obscure Deepal S05 managed to beat the Model Y with 75 new registrations, while the Volkswagen ID.4 came in just above Tesla’s numbers with 69.
EVs Still Reign Supreme
Despite Tesla’s stumble, the Norwegian EV market remains overwhelmingly electric. A staggering 94 percent of all new vehicles sold in Norway last month were EVs. Diesel cars accounted for just 98 sales, while only 7 petrol-powered vehicles were registered across the entire country, the lowest number on record.
While Tesla endured a difficult month in Norway, it did actually experience a bump in sales in certain European markets. For example, sales rose 70 percent in Spain to 456 examples. Additionally, sales jumped 75 percent in Italy to 713 units, rose 26 percent in Sweden to 512, and increased 3 percent in Denmark to 458.
Likely contributing to this growth are the newly available, affordable, and stripped-out versions of the Model 3 and Model Y. These Standard variants were introduced to breathe new life into Tesla’s aging lineup, which has been increasingly criticized for lagging behind newer, more dynamic competitors.
Still, Tesla’s European picture remains mixed. A Reuters report highlights significant losses in key markets: sales in France fell 42 percent, Belgium dropped 31 percent, and the Netherlands saw a dramatic 67 percent decline. In Portugal, the dip was modest but noticeable at just over 3 percent.
New Threats on the Horizon
It will be interesting to see how the rest of 2026 plays out for Tesla in Europe. A growing number of Chinese brands are launching several new models in Europe, and in the second quarter, BYD will start mass production at its plant in Szeged, Hungary, allowing it to sell EVs tariff-free in the region.
Norway January 2025 Sales by Brand
