- Brabus is launching a six-part docu-series on Prime Video.
- The show premieres February 26 in five global territories.
- Viewers see the private lives of Buschmann and Umicevic.
Brabus has never been shy about making a scene, usually by turning already-expensive cars, and occasionally boats, into even louder declarations of wealth. Now, the German tuner is angling for screen time instead of just road time, with a six-part docu-reality series titled Brabus: One Second Wow set to stream on Amazon Prime Video.
The series will premiere on February 26, 2026, with a simultaneous release across Australia, Canada, Germany, the UK, and the United States. Produced by i&u Studios in collaboration with Brabus, the show tracks CEO Constantin Buschmann and his partner Mili Umicevic, who also serves as the brand’s Creative Director.
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Buschmann took over the family business in 2018 after the sudden passing of his father and company founder, Bodo Buschmann.
According to the press blurb, the series follows a “global lifestyle reality” format, spotlighting both the personal and professional chemistry between the couple. It leans into their dynamic and so-called “work-work balance” as they spend more than 200 days a year traveling the world to represent the brand.
In the show’s trailer, Umicevic calls out Buschmann for driving like a maniac. He fires back that she sounds like “Siri’s sister from hell.” Standard reality-show banter aside, the series also promises a look inside the workshop, where the team assembles high-powered builds like the Brabus 900 series.
Filming didn’t stay confined to Brabus headquarters in Bottrop. The series also hops between Beverly Hills, Milan, Cannes, and Dubai, each location offering its own version of excess.
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In the first six episodes, the cameras trail the team as they gear up for Brabus Signature Night, basically a fashion show, but for cars, with more than 1,000 VIP guests. The trailer teases a few technical and financial headaches, including a drive shaft failure and a blunt moment where an executive remarks, “€100,000 went down the drain.”
Beyond the asphalt, the series is also expected to showcase the brand’s expansion into luxury marine vessels, motorcycles, and real estate. It will also focus on extreme personalization, with the brand doing its best to meet specific customer visions.
