- Demand for the Fiat 500e has increased significantly over the last year.
- Fiat’s electric 500 city car is much cheaper in Canada than in the US.
- Total sales for Stellantis rose 15 percent in Canada in the first quarter.
Americans don’t seem particularly fond of new Fiat models, and the numbers make that pretty clear. The Italian brand sold just 155 vehicles in the US during the first quarter of 2025, down 70 percent from a year earlier, or roughly 1.75 cars per day. Across the border in Canada, however, the story takes a different turn.
While Fiat struggles with near nonexistent demand in the US, where 500e sales have plunged 85 percent to just 68 units and 500X deliveries slipped 4 percent to 71, the story looks very different north of the border. In Canada, sales of the tiny EV have surged.
Read: Stellantis Wants To Build Chinese Cars In Canada Instead Of The Jeeps It Promised
During the January–March period, Canadians buyers snapped up 1,287 examples of the electric 500e, the only model Fiat currently sells there. That’s 19 times more than it managed in the US, and a 72 percent jump from the 749 units sold in Q1 2025. It also works out to more than eight times Fiat’s total US sales over the same stretch.
No doubt contributing to the higher popularity of the 500e in Canada than in America is that it’s much cheaper. In the States, prices for the 500e start at $30,500, which is only about $5,000 less than a new Chevrolet Equinox EV that’s much larger, much more practical, and has more than double the driving range.
In Canada, the Fiat 500e starts at CA$30,290 (US$21,700 at current exchange rates), or effectively CA$25,290 (US$18,100), once a CA$5,000 (US$3,600) incentive from the country’s Electric Vehicle Affordability Program is applied. That makes it the cheapest EV on sale in Canada.
Some Stellantis Models Shine, Others Don’t
Fiat wasn’t the only brand from under the Stellantis umbrella to post gains in Q1 2026. Sales at Jeep rose 3 percent from 8,363 to 8,631, while Ram spiked 7 percent, hitting 12,463 units. Chrysler recorded the largest increase, with sales jumping 98 percent to 5,073, driven by a 256 percent surge in Pacifica demand.
Things weren’t so pretty for Dodge as its sales fell 4 percent to 2,743 units. Additionally, Alfa Romeo plummeted by 51 percent to just 81 units, with a measly 15 Giulias, 46 Stelvios, and 20 Tonales finding new homes.
Stellantis Canada Sales
