- Hot Wheels Nissan GT-R arrives at participating 7-Eleven stores.
- White 1:64 scale 2017 coupe wears 7-Eleven livery and costs $7.11.
- Last year’s 7-Eleven Supra collectible now sells for over its new price.
Most Nissan GT-Rs require a healthy bank balance. This one costs less than a convenience store lunch combo. The latest collaboration between 7-Eleven and Hot Wheels has produced a miniature GT-R, and if last year’s release is any indication, collectors may want to move quickly.
The exclusive die-cast model marks the second consecutive year that 7-Eleven and Mattel have teamed up on a special-edition Hot Wheels release. After last year’s green Toyota Supra Mk4 wearing 7-Eleven graphics, the spotlight now shifts to Nissan’s legendary R35 GT-R.
Related: This $900,000 Nissan GT-R Is One Of Just 19 Ever Built
The tiny MY17 super-coupe comes dressed in white and wears 7-Eleven branding across the hood and sides. The convenience store chain doesn’t say how many cars are being made, but claims they’ll only be available for a limited time, while supplies last.
According to 7-Eleven, the GT-R is available through participating 7-Eleven, Speedway, and Stripes locations, as well as the company’s online merchandise store, 7collection.com. The release is also accompanied by a new apparel collection inspired by both brands.
If you’re wondering whether it’s worth making a special trip for a toy car, some collectors already think so. Online comments suggest the GT-R is being sold in stores for $6.99, though the 7collection.com online store lists them for $7.11, which is still less than the $100k you’d need to spend to get into a real MY17 GT-R.
Small-Scale Investment
Some collectors complain that this particular scale GT-R is overpriced, the only material difference between this and a regular ‘silver series’ Hot Wheels car being the packaging’s nicer art card. But examples of last year’s Supra have reportedly changed hands for roughly double that amount on the secondary market, and one hopeful owner even has his on eBay for $269.50. Good luck with that.
No, we’re not suggesting anyone build a retirement portfolio around convenience-store die-casts. But if history repeats itself, grabbing one now could prove cheaper than tracking one down later.
The collaboration also highlights the remarkable staying power of Hot Wheels, which has been turning grown men into seven-year-olds since 1968. The Mattel-owned brand began life as a more flamboyant alternative to the realistic toy cars dominating store shelves at the time. Nearly six decades later, it’s still one of the world’s most recognizable die-cast names and has cultivated a huge adult collector following.
