Chrysler to Sell Fiat Doblo in the U.S. and Canada under the Ram Brand

In a move that perhaps shows more than anything else how intertwined

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by Carscoop

September 9, 2011 at 17:08

In a move that perhaps shows more than anything else how intertwined the automotive industry is today, the Fiat and Chrysler Alliance announced today plans to sell the Fiat Doblo van in the U.S. and Canadian markets under the Ram brand.

You may recall that GM’s European division Opel, will debut its own rebadged version of the Fiat Doblo called the Combo at next week’s Frankfurt Motor Show .

The Chrysler Group has not yet released photos nor specifications on the Ram-badged Doblo, but said the van will be imported from Turkey as it will be built by the Fiat Group’s Turkish joint-venture partner TOFAS.

The company added that TOFAS will invest over US$160 million for the necessary US and Canadian homologation and customer requirement modifications, with sales of Doblo to commence on this side of the Atlantic in early 2013.

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