We promise to act utterly surprised when someone over at Ford accidentally discovers this video footage of a heavily damaged F-150 pickup truck driven over the rumbles of a destroyed showroom and turns it into a “Built Ford Tough” commercial.

The poster of the clip is an unnamed manager from the Kelleher Ford dealership located in the small Canadian town of Dauphin in the Province of Manitoba. According to the description, the incident took place after the dealership caught fire on September 10, 2011.

“The following morning one of the firemen opened up the truck with jaws of life and drove it off the rubble,” the manager wrote on Youtube adding “Now that is BUILT FORD TOUGH!”. Hop over the break to watch the short clip.

Story References: Youtube/Kelleher via Jalopnik

VIDEO