Here’s a sneak peek at GM’s new spot for the starring none other than former NBA star and current basketball analyst for TV, Shaquille O’Neal.
The commercial is named the “Oh Effect” and it will air on television this weekend during the NCAA (National Collegiate Athletic Association) broadcast.
As it turns out, the 7 ft 1 in (2.16m) tall and 325 pounds (147 kg) former center can fit in the LaCrosse, something he points out in the ad with punch lines like “I’ve got shoes that are bigger than a hybrid…and are more stylish” in reference to other models in the market.
You can catch a glimpse of what went on behind the scenes of the commercial that was directed by Erich Joiner in the video that follows below.