Brazilian Man’s Plan to Bury His Bentley Proves To Be An Ingenious Publicity Stunt [w/Video]

A wealthy Brazilian businessman stirred a wave of negative reactions when he announced on his Facebook page that he plans to bury his beloved Bentley Continental Flying Spur.

Chiquinho Scarpa, 62, said he would bury his £310,000 (€367,220) Bentley so that he would be able to drive it in the afterlife. He explained that he has taken inspiration from Egyptian Pharaohs, who were buried with their most precious belongings, and promised he would…entomb the Bentley by the end of the week (September 21-22).

He even posted photos of himself digging a hole for the car in the yard of his Sao Paulo mansion, triggering a wide range of reactions on the social network website. Obviously, most of the reactions were negative towards the eccentric Scarpa, labeling him as a crazy person who wants to do something absurd instead of donating the car for charity.

However, on Friday, September 20, the story took a very different twist, as he posted a photo of him during a press conference promoting Brazil’s national week of organ donation. With a banner behind him that read “It’s absurd to bury something much more valuable than a Bentley: your organs”, the businessman held a card saying “I am an organ donor. And you?”

It turns out everything was an ingenious publicity stunt to promote organ donation. For all those wondering whether he had buried the Bentley after all, the description of the photo explained everything:

“I have not buried my car, but everyone thought it absurd when I said I’d do it. It is absurd to bury their bodies, which can save many lives. Nothing is more valuable. Be a donor, tell your family”.

Well done, Mr. Scarpa!

Photo Credits: Chiquinho Scarpa / FaceBook

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  • Franck ENJALBERT

    Best organ donation add ever !

  • That Ross Chap

    That is the smartest publicity I have ever heard of haha.

  • Ugly

    A work colleague told me of this organ-donor horror story from Oklahoma, USA when I talked about doing the same. On hearing this I changed my mind.

    Briefly: A man dies donating his organs. A surgeon in OK, USA extracts the organs for the donors, then later on present his grieving wife for the bill of doing so… some 6-figure sum!

    Anyone else heard the same story?

    • There are thousands of BS stories like that around the entire world. At the end of the day, people are just making excuses to justify not doing the right thing.

      • Ugly

        well hopefully with the advancement of medical science, organs will be able to be grown in the lab to answer these issues. It wasn’t that long ago the first organ transplant was carried out.

        Until then, it is probably less risky (due to dubious surgeons) NOT to be an organ donor until then… which IS why, I presume, many people aren’t! People are not stupid, though some are…

        • ???

          I agree that lab-grown organs are ideal, chiefly because of immune issues associated with it. That story is some random anecdote that’s a crock of bullcrap. It is NOT less risky to not be an organ donor. We have no idea what the circumstances were surrounding this ordeal, but here’s a government link indicating the contrary ( Your type of thinking is the same type of thinking that has people refusing to get their kids vaccinated because they think there’s an autism link.

    • Peter

      Forced organ harvesting does happen.

      This is just one case. The fact that the dead can’t talk is helpful for those corrupt and unethical doctors who are profiting from this type of practice. Many people die on the operating table.

      • Franck ENJALBERT

        This is why Human organes is not a business in France: it’s free !
        No one can make a dime on a liver : giving or receiving is free. But the waiting list is still long aswel

      • Ugly

        Thanks for this article. When there is money involved, there is always going to be corruption!

    • Gombolat

      the story I heard is that when the doctor finds out you’re a donor, it’s less likely your life is worth saving, especially when you have no insurance, why? ’cause they make more money taking your organ and put in it in another person.

      • Ugly

        good point… and this is perhaps why NOT many people are donors!

    • T_Cake

      Sounds about as legit as the man waking up in a bathtub of ice with his kidney missing. To which someone will reply, “But that really happened!”

    • João Oliveira

      There are a ton of urban legends regarding organ donation. I avoid spreading them (even though some make cool creepy pasta) because they do a disservice to people expecting an organ transplant…

  • oldthudman

    What a dumb a**.!………..

  • Dan Facciolo

    Brilliant! Well done sir, well done.

  • Kathleen Seek

    Personal belief is; so long u’ve chosen to do what the heart knows is good for others, the rest is for the almighty to decide.

    Be it the doctors choose not to save us cos we are a donor for their monetary benefits; that’s their karma to reap, n our creator’s decision that we’ve learnt enough in a lifetime to return to where we belong.

    Follow the heart. N leave the rest to nature’s will.

    • Christ is Lord


  • Michellevalea

    Love this! My son had a liver transplant last New Year’s Eve when he was nine months old! This is the best organ donation add ever!

  • kk

    Great Idea! My close friend just celebrated the 1 year anniversary of her double lung transplant. To see the change in her quality of life is absolutely incredible. Seriously people, sign up to be a donor.

  • Christ is Lord

    WOW, just, WOW

  • Renee Holme

    Well done! However, I hope he’s also made peace with God b/c the Bible teaches that “no man can redeem himself from the grave. Even the rich perish like the beasts” Money can do a lot of things, but it can’t resurrect you!

    • Bob

      What does this even have to do with the bible? Get your crazy fairy tales out of here.

  • Aaycle

    This shit is THREE YEARS OLD!!!

  • GreatWhiteRuffalo

    I’ve left legal documents to become a donor if something happens to me, but I will not sign up before I die or put that on my ID. It doesn’t happen often, but sometimes medical teams will give up on you earlier if they know you are a donor. The likelihood of that scenario is infinitesimal, but I will not give anyone an excuse to end my life early, no matter how noble the cause. Someone else can have my organs, but before that they’d better make absolutely damn sure I can’t use them any more.

  • Oscura Diosa

    Due to smoking and Drinking copious amounts of mountain dew nobody wants my Organs I can RIP.

  • Brilliant

  • Deplorable_ME

    KUDOS to you Mr. Scarpa…we now know why you have a Bentley! Thanks – DOC