Study: Car Buyers More Likely To Pay For Blind Spot Detection, Night Vision Tech

Technology that prevents crashes appears to be more popular than features that make multimedia systems easier to use or cars more efficient, according to the results of a new survey.

The 2015 U.S. Tech Choice Study, released Wednesday by J.D. Power, revealed 40 percent of those surveyed would prefer blind spot detection and prevention systems in their next car, followed by night vision systems at 33 percent. Other preferred technologies include a camera rearview mirror like the one in the Cadillac CT6 and “self-healing” paint.

The lowest interest was for haptic touch screens and hand-gesture controls, such as those that are coming on cars like the 2016 BMW 7-series.

“There is a tremendous interest in collision protection technologies across all generations, which creates opportunities across the market,” said Kristin Kolodge, executive director of driver interaction & HMI research at J.D. Power. “In contrast, there is very little interest in energy efficiency technologies such as active shutter grille vents and solar glass roofs. Owners aren’t as enthusiastic about having these technologies in their next vehicle because of other efforts automakers are taking to improve fuel economy, as well as relatively low fuel prices at the present time.”

J.D. Power also found a sharp divide between Apple iOS and Android users regarding their preference for Apple CarPlay and Android Auto being in their next vehicle. The company found luxury car buyers most interested in CarPlay.

Unsurprisingly, Millennials or Generation Y customers were more likely to pay a premium for technology features in their next cars, followed by Gen-Xers and Baby Boomers.

The study was an online survey of 5,300 consumers who purchased/leased a new vehicle in the past five years.

Photo

2020 Corsair To Become First Lincoln Model Made In China

China-built Lincoln Corsair SUVs will only be sold locally, as US-spec models will be built in America.

Carlos Ghosn Charged For The Fourth Time By Japanese Prosecutors

Japanese authorities indicted the former Nissan CEO right before his latest detention period expired.

Huracan Performante And 911 GT2 RS Get A Bit Too Close While ‘Ring Racing

The driver of this Huracan stuck precariously close to the 911’s tail while going all out at the Nordschleife .

Hennessey’s 1000 HP Corvette ZR1 Ain’t Afraid Of No C8 Hybrid

Hennessey’s Corvette ZR1 pumped out 905 hp at the rear wheels during dyno testing.

Aurus’ Convertible Looks Like A Russian Take On The Rolls-Royce Phantom Drophead Coupe

Large, elegant and all-wheel drive, the Aurus convertible would make for an interesting competitor to the Rolls-Royce Dawn .

Uber Introduces New Safety Features After Student’s Murder In March

Uber’s app reminds users to confirm the driver’s identity and match the car’s license plate before taking a ride.

Elon Musk Says His Twitter “Is Pretty Much Complete Nonsense”

Musk decided to randomly start tweeting about sheep last week. Yep, we don’t get it either.

Toyota And Kenworth Unveil New Fuel Cell Semi With 300+ Mile Range

Move over Mirai, Toyota’s latest fuel cell vehicle is a Class 8 semi that was jointly developed with Kenworth.

All-New Land Rover Defender Launching In September, Deliveries Start In Early 2020

Land Rover hasn’t decided whether it will launch the new Defender in Frankfurt or at a standalone event.

Woman Takes Truck In For Service, Sees It At Store And Decides To ‘Steal’ It Back

Following a viral Facebook post, the dealership fired the employee responsible for using the truck to run errands.