Aston Martin Unveils Rapide S With New Technologies At CES

Aston Martin and technology company Letv have teamed up to unveil a very special Rapide S at CES 2016.

In creating the car, it has been installed with the Letv Internet of the Vehicle (IOV) system which replaces the British sedan’s traditional centre console and instrument panel with two large digital displays.

The centre console consists of a massive 13.3-inch HD touchscreen similar to the display found on the Tesla Model S. Meanwhile, the gauge cluster now consists solely of a 12.2 inch screen displaying all the vital information you’d expect from regular gauges. Both of the screens include speech recognition technology for hands-free use.

Beyond these new features, the Rapide S AutoLink is in fact the same as the all-electric RapidE concept introduced back in October. That vehicle was created to preview an impending Model S-rivaling variant of the Rapide, particularly focusing on the Chinese market.

Commenting on the reveal, co-founder, global vice chairman and China and Asia chief executive of Letv Super Car, Ding Lei, said “After a few months ‘efforts, we finished the integration of an Aston Martin vehicle and the Letv IOV system. We have successfully equipped this supercar brand with over 100 years of history with an ‘Internet brain’.”

“Aston Martin is renowned for the beauty and quality of its hand-crafted cars. The integration of Letv advanced connected technologies into this bespoke environment is a natural progression as we look to the future demands of our customers,” added Aston Martin chief executive Andrew Palmer.

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