Jeep Celebrates Best Year Ever In EMEA Region

Second only to the NAFTA region, the EMEA represents 10 percent of Jeep’s global sales and this is where the brand recorded its best year ever.

In Europe, Middle East and Africa (EMEA), Jeep sold 117,620 vehicles last year, up 55.7 percent in comparison with 2014, while in Europe, the company was the fastest-selling automotive brand, with a 132.2 percent increase.

The top-selling country in the region was Italy, where 14,995 new registrations were recorded, and Germany did not disappoint either, as sales increased by almost 42.6 percent versus 2014.

In the United Kingdom, Jeep sold more vehicles last year than in four years, 2011-2014, a 176.1 percent growth year-over-year, and this is also the market where Jeep was the fastest-growing car brand in 2015.

In France, 8,585 units were sold, mainly driven by Renegade, a 208.5 percent increase, while in Spain, the company delivered more units in 2015 than in the previous three years combined (2012-2014), up 205.4 percent.

Accounting for 49.8 percent of total Jeep sales in EMEA was the Renegade, with more than 54,800 units finding new homes in 2015, followed by the flagship Grand Cherokee, which sold 28,159 units. The carmaker said that the Cherokee increased its performance year-over-year and the Wrangler was steady with 14,109 units sold.