Rolls-Royce Phantom Production Coming To An End

As the Phantom VII is approaching the end of its production, Rolls-Royce is preparing 50 special edition Zenith versions to commemorate its exit.

So even though the month of November will see the very last Phantom Coupe and Drophead Coupe rolling out of Goodwood, they’ll be leaving in style.

RR will also build the last Phantom VII limousines this year, and work on the 13-year old limo’s replacement is under way.

“I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations,” said RR CEO Torsten Müller-Ötvös. “Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”

The Phantom Zenith Coupe and Drophead Coupe will include features like the Tailgate Hosting Area, laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva, bespoke instrument dials and a special treatment of the Spirit of Ecstasy.

Each customer will also receive aportable memento of their purchase, as the vehicles will be offered to them in a palate of memorable color combinations taken straight out of the brand’s rich history books.

“As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” explained design exec Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”