Could be looking for love be as easy as trying to find somebody who drives a Nissan or are academics going nuts?
According to Cambridge University research into customers’ personalities, Nissan owners happen to be some of the most generous, loyal and friendly of all car drivers.
The study, using data from a cross-section of 824 drivers, also revealed that Nissan owners are much more likely to think of others before themselves and be more interested in economic welfare and social justice.
“Personality assessment and automotive design are a perfect match”, argued Dr Richard Mills, Doctor of Psychometrics at Cambridge University’s Psychometric Center. “Our research shows that Nissan drivers are generally seen as trusting, soft-hearted, generous and sympathetic. They are considerate and friendly, and think other people are honest and decent, as opposed to competitive and self-interested.”
Dr Mills added that “Psycho metrics allows Nissan to shape the customer journey and build cars that owners can fall in love with, in much the same way as they do with other people. Nissan owners clearly recognise and value having close and personal relationships with loved ones, making them the perfect partner.”
Nissan is using psycho metrics (personality profiling) in an effort to improve the experience behind the wheel of their cars, online, in showrooms as well as in service centers across Europe.
The survey also uncovered the fact that the vast majority of the owners are already in long-term relationships, which means you may have to wait some of those out.
That’s not to say that you should pull over anyone who makes eye contact with you in traffic as long as they’re driving one, of course, or else you could be in for a nasty surprise…