2017 Lincoln Continental Reportedly Priced From $46,000

Lincoln is said to have started accepting orders today for the new 2017 Continental sedan, with one of its dealers allegedly confirming a starting price of $46,000.

The unidentified dealer told Theignitionblog that the base model comes with the 300hp 3.7-liter V6 from the MKZ paired to an automatic transmission driving the front wheels.

At the other end of the spectrum, a “decently optioned” version of the 400hp 3.0-liter twin-turbo V6 flagship Continental with all-wheel drive was said to cost “around $65,000” topping at “$72,000 with every option checked”. It’s unclear what the starting price of the 400hp AWD model will be, but given the previous information, it should be in the mid-to-high $50s.

It’s possible that, as with the 2017 MKZ, Lincoln may also offer a de-tuned, 350hp version of the 3.0-liter twin-turbo V6 with front-wheel drive, to close the power- and price-gap between the 300hp FWD and 400hp AWD models.

If confirmed from official lips, the entry price of the 2017 Continental would make it Lincoln’s second most expensive offering after the $63,195 Navigator SUV.

In base form with the 300hp V6, the Continental would be priced similar to Cadillac’s 268hp 2.0L 4-cylinder CTS ($45,560) and 304hp 3.6L V6 XTS ($45,295), and Lexus’ 241hp 2.0L four-pot GS 200t ($45,615), while undercutting other (smaller) premium offerings like BMW’s 240hp 2.0L 528i ($50,200) and Jaguar’s 340hp V6 XF ($51,900).

Last month, Lincolns execs revealed that some 40,000 people have expressed interest in the Continental.

We’ve reached out to Lincoln for a statement on the pricing information that surfaced, and will update the post if and when we hear back.

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  • Bananarama

    I wasn’t really a fan of the Continental when it debuted this year. But damn, it looks pretty sharp in that burgundy color.

    • Andrewthecarguy

      This might be my first Lincoln.
      I like it a lot. I hope it drives nice.

  • Lincoln Making A Comeback?

    Very realistic pricing (for a change in this world of hyped-up luxury vehicles). I’m impressed at how Lincoln is making a turnaround of sorts. When it hits the showrooms I’ll take at least take a look.

  • Harry Flores

    Well it has to be the 3.7 V6 in the current MKS which is 305 hp not 300 like the current MKZ. They could keep the current top engine in the MKS as the go between at 365. It doesn’t make sense to have the same engines for both cars. Then why buy the bigger car when you can get an MKZ with 400 hp engine

    • MarketAndChurch

      Their reasoning is that the fact that the continental is bigger then the MKZ will be its draw. In other words, people who want a larger more spacious offering, will want the continental, while those preferring something a little smaller, will go for the MKZ, and most importantly, that you can get great performance for the buck from both cars. I do hope they keep the 365 ecoboost as the go-between.

  • Bo Hanan

    It definately looks better in darker colors. Loose the fake wood & chrome. Add real wood & brushed aluminum- please!

    • Danny Blaney

      none of the wood is fake.

      • Bo Hanan

        That’s even worse.

        • endrflare

          but…. but…. you just said to add it?

  • Six Thousand Times

    Proportions are not good. This is one of those cars where the designers really, really wanted to do a RWD car but the only platform available to them was FWD so they just sort of squashed the design to make it fit. Caddy did the same thing with the DTS.

    • haudit

      Sitting on a FWD platform is no excuse for such sloppy proportions on a luxury car – it’s just lazy, lowest common denominator design and engineering cost-cutting. The Volvo S90 sits on the FWD SPA architecture shared with the XC90, but manages to provide something far closer to traditional RWD luxury car proportions.

      • Six Thousand Times

        The Volvo is an interesting case as, you got it right, those are RWD proportions and this is an FWD car. Big kudos to them for the short front overhang.

        • haudit

          Yeah, it’s very well done. If a company of Volvo’s fairly modest resources can achieve it, Ford has no excuse. It’s obvious that they’re unwilling to invest the resources Lincoln actually needs to compete with Cadillac, not to mention Lexus and the Germans.

          • MarketAndChurch

            Volvo sells almost half a million cars a year. That’s only 300k behind Lexus(globally), and more than Cadillac or Acura or Infiniti globally. In fact, that’s a 200k or so behind Cadillac, Acura, and Infiniti global sales combined.

            Lincoln on the other hand, like Jaguar, is on life support, and like Jaguar, considers itself lucky to even have 1/5th the sales of Volvo. Ford threw 5 billion at Lincoln last year(or the year before)to keep them from shutting down completely, so I think it’s fairer to compare Volvo Lexus and Cadillac, than it is to compare them to Lincoln, Jaguar, or even Acura and Infiniti.

            You have to remember that Ford loaned 23 billion dollars in order to avoid bankruptcy in the 2008 crash. So their entire focus is on their core business to establish a strong foundation from which they can then support Lincoln. Add to this the fact that analysts are suspect about the future, about growth in China, and about the prospects of the US returning to another recession, and it’s very difficult to justify signing a blank check to invest in an uncertain future. Cadillac’s investments to take on the Germans hasn’t payed off in market share. Even Lexus has now given up on that pursuit, and it looks like Genesis won’t pursuit them either.

      • dumblikeyou2

        The Volvo is stout for sure, but the rear end design certainly doesn’t deserve any accolades. I mean, what were they thinking?

    • Mr. Crankypants

      I frankly don’t get the fascination with rear-wheel drive in sedans. Sure, if you’re taking your car to the track or into drifting -fine, but the advantages of front-wheel drive for how most people use their cars on public roads makes much more sense. Ever been stuck behind a BMW who can’t get moving in the snow? Ever had to sit in the back middle seat and straddle the hump? Ever notice how roomy cabins get when the engine sits sideways?
      My point is that the proportions on this Connie are beautiful regardless of the fwd configuration and 99.99% of buyers would prefer this setup for all the practical reasons.
      It’s a Lincoln -not a Mustang.

      • Six Thousand Times

        I don’t care that the new Conti isn’t RWD, either. You’re not wrong that a FWD sedan offers much better room plus, you can even make them handle pretty well, too. No, my issue is the proportions that Lincoln used. It just looks like they WANTED to do a car using RWD design dimensions but then had to cut and fit it to an FWD platform. It just looks ungainly. Visually, I keep expecting more space between the front wheels and the leading edge of the front doors and it’s just…missing. Take a look at the brand-new KIA Costanza and the Buick LaCrosse: They “knew” they were always going to be front-drivers and their styling is unashamedly FWD.

    • MultiKdizzle

      It looks like a boat, and I’ll bet it drives on as well.

      And LOL at that switchgear.

  • Mr. Crankypants

    The classic 1961 Continental finally has a fitting successor for the marque

    • Six Thousand Times

      Now, that’s going way too far…unless you’re a Lincoln dealer. I did hear, though that those 30-way adjustable seats are so good one reviewer wanted then in his HOUSE.

  • The interior is far from bad looking, problem for them all the others, when you see what Volvo and Mercedes came up with recently… they do not look special. Jaguar has the same problem, BMW are great but the same for 10 years now.

  • antbee

    The car is beautiful, especially in top trim level. I think Lincoln did a good job of bringing this car to production, as closely to the concept as possible. Just wish Lincoln had been able to do RWD, like most of its competitors.
    The pricing is out of my range, especially since I live in Canada, and cars are usually about 20-25% more for us Vs. US pricing. When I grow up, I want to get a “big-boys'” car, so I may be able to get a nice used one at a decent price. Time to move on from my Mazda3 in a few years.

  • MarketAndChurch

    That’s quite the bargain, in line with the pricing of the CT6, another car I also like. A lot of people who can’t afford a large luxury car will be eyeing both offerings very optimistically. Personally, I find it hard to believe that the black label version tops out at 72k, but if it does, this will steal a lot of sales from midsize luxury car market. 400hp, venetian leather-wrapped interior, oodles of tech, and the drift-capable torque-vectoring AWD system from the Focus RS, for a price cheaper than the cheapest large luxury sedan out there, the Jag XJ(starting at 74k), and undercutting the 7-series and A8 by 8-10k. Lincoln and Cadillac are probably both hoping to repeat Buick’s success, at a much higher price point, and this is the way to do it.

    The only reason you’d invest to make a 7-series fighter is 1.) You’re a german automaker, 2.) if you plan on using that as the basis of a large luxury SUV, or like Mercedes, 3.) you intend to go into the 200k+ limo business. It hasn’t worked out for anyone else, including Lexus and Jaguar.

    • Kash

      You know good and well no one looking at a 5 series or anything RWD will cross shop it with this. Not even people looking at the XJ will cross shop it with this regardless of price point. Now they’ll probably cross shop things like the XTS (if it sticks around for much longer), Taurus, Avalon, LaCrosse, and even the RLX (if it survives) with this. And is it going to do well against those? Yeah, mostly, i mean the price point might be a little steep, but you never know. Now i’m sure there will be people cross shopping this with the CT6, no doubt, but most probably won’t cross shop them in anything but AWD because they’ll know one’s FWD and one’s RWD unless they’re really trying to decide which is better: FWD or RWD.

      Large sedans like this in AWD are a niche of a niche thing, let’s face it.

      I think the Avalon will kick it’s arse though in everything but power but no one is really gonna be looking for the most power in this segment in this thing either so it’s kinda pointless, especially if it’s only 350/400hp depending on drivetrain. No one’s going to be drifting this thing like the Focus, they’re not even going to think about it. Their grandkids might though and maybe even their kids will be, but the people who actually buy this won’t even know about the vectoring system except when the salesperson tells them about it mid test drive and then right onto something else.

      From a business/advertising aspect, I think Lincoln jumped the gun on this car. I think they should’ve waited for Cadillac to at least get a foothold in the segment then go after their customers and not even bother with the Germans, undercut their pricing, develop a RWD/AWD platform, and throw in some Mutang sourced engines, a PHEV version, and do specific deals for people coming from Cadillac and cadillac alone.

      • MarketAndChurch

        I don’t agree with that: A large number of people buy a BMW to show off their status in life. It’s about the badge, the design, and the perception both help you to sell to others. You pass any suburban corporate park, the parking lots of hospitals and dentists, inner-city parking garages outside law firms and brokerages, and not every 3-series, 5-series, or 7-series parked in there is driven by a “driving enthusiast.” Most could care less what the 0-60mph time their car is capable of, or how well it cuts corners. Most of them would probably still buy a 3-series or 5-series if it were FWD. Not to mention that Audi and Lexus have always mostly been FWD vehicles, and have done quite well eating away at BMW’s market share.

        There’s virtually no market for large cars at a price point above 70k unless you are a buying an S-class, and yes, that includes the 7-series whom BMW is abandoning in favor of a flagship SUV. The best selling large cars in the US(other than the S-class) are the Cadillac XTS and Buick Lacrosse, Toyota Avalon, and Chrysler 300. All of these cars blow Audi, BMW, Hyundai(Equus), and Jaguar out of the water, and to be perfectly honest, just going by sales(excluding the S-class) and consumer preferences alone, large RWD luxury cars are a niche of a niche. Nobody buys them. The best selling RWD car(excluding the S-class) above 30k is probably the Chrysler 300. With the possibility of an economic downturn in the future, it seems that large luxury cars selling between 30-70k stand to gain the most from our current, uncertain environment.

        I too want a RWD 7-series 80,000 dollar luxury fighter from the Continental, but the market for that just isn’t there for anybody who isn’t named Mercedes. That’s probably why it’s taking forever for Audi and Jaguar and Lexus to bring to market a brand new flagship sedan. Allocating large funds to developing a new car is not worth the poor payoff of selling 1,000 units a month(at best), while struggling to sell more than 6-800 a month after the year you launch that model.

        • Kash

          I’m not saying they won’t buy this because they’re driving enthusiasts, they won’t buy this because the people who buy the 5’s and 7’s for status don’t shop for Lincoln’s because they don’t have the reputation that the BMW, Merc, and Audi do. You can look at the Ford Edge and Lincoln MKX parked next to each other and tell they’re related somehow. Same with the MKS & Taurus and MKZ & Fusion and every other Lincoln, that’s why people won’t buy them over the Germans. Even VW can differentiate the styling between Audi and VW enough that most people on the street don’t realize the Q5 is a rebadged Tiguan.

          The GS, LS, and IS haven’t been FWD cars in quite some time Lexus bit that bullet a while ago and all those cars are 2nd generation RWD cars actually. The CT6 is a RWD car as well. now the RLX, LaCrosse, and Avalon are all FWD cars. So if Lincoln is trying to go after the RLX, LaCross, etc. then yes they’re priced perfectly, but anything above that they’re completely wrong. It’s a great value for what you get, i mean on paper it is. It’s just not going to draw in the people you’re thinking it will.

          Of course large luxury cars are a niche thing, anything above $70k is going to be that way because of the price point alone, that’s nothing new and never will be really.

          The people shopping for the 5’s and 7’s are also going to pass on it because it doesn’t cost enough. I know it sounds stupid but it’s a serious thing, especially when buying for a status symbol it’s not about the value, it’s about the final price and showing they don’t have to shop for the best value because they have enough of that disposable income they can buy the mid-sized German over the flagship Asian or American car. This is something I deal with on a regular basis and I can tell you exactly what someone with a $100k budget will say: “I can afford so much more though!” and they’ll go buy more.

          People who are going to buy this car are ones looking at the Taurus, the Avalon, and the LaCrosse, etc. and that’s who Lincoln needs to be marketing too.

          It has one thing going for it and that’s in it’s styling: the fact it doesn’t look like anything Ford has in showrooms currently. You won’t find this with cloth seats, a blue oval badge, and the word “titanium” scrolled across the back of this any time soon.

          As for why Audi and Jaguar haven’t redesigned the flagships is probably because the Audi is only 6 years old, the XJ is only 7 years old but i can see it being the next car in their lineup especially after the launch of the XE and new XF. As for why Lexus hasn’t redone the LS, i’m not sure. It might be because of of the cost, but they already cut costs by using the same platform in the GS, LS, IS, and RC so who knows what it is.

          • MarketAndChurch

            Well that makes sense, but you were arguing that RWD is what people want, and if that were the case, Lexus would have gotten more market share chasing BMW and Mercedes, and in America, they haven’t. They’re barely outpacing the sales run they enjoyed through the 2000’s, when they were almost entirely FWD. If “everyone wants a RWD car” were true, Cadillac’s billions invested in the same pursuit would have also payed off too with its CTS and ATS. Consumers have spoken and RWD isn’t what they want, or perhaps more accurately, care about. In other words, if it were FWD, AWD, RWD, the average buyer of a 5-series will still get the 5-series because it’s a BMW, while the average buyer of a Lexus will still buy the Lexus over an Acura or even a BMW, because it’s a Lexus or because of its dramatic styling, and neither of these purchase decisions would be impacted by whether or not the vehicle they bought was RWD. Cars are just that good now that you can have a reasonably good driving experience in a FWD Lexus ES or Audi A6.

            People won’t necessarily be buying the CT6 due to its RWD, just as they aren’t currently buying the decently selling XTS because it’s FWD. If the CT6 greatly outsells the XTS it hopes to replace, then maybe there is a hunger on the part of American consumers for RWD sedans, or maybe we finally have a nice large Cadillac to lust after. But if you’re not the Mercedes S-class, every large luxury car that sells well is FWD and consumers don’t seem to mind that being the case at all.

            If this car sells even 20k a year, a little more than 1500 a month, it’ll blow most of the germans out of the water, including BMW with their all-new 2016 7-series that struggles to move more than 1,000 a month. And this isn’t an issue with this segment being a niche segment… because it wasn’t always a niche segment. In every year that the 7-series has been on sale in the United States, except for 2005 and 2010, the 7-series has sold less cars than it did the previous year. In fact, Lexus used to sell between 20-30k Lexus LS’s a year throughout the 2000’s. BMW too. They averaged around 20k 7-series per year in the first half of the 2000’s. You can argue that consumer tastes have changed, and you’d probably be right. But you couldn’t argue that consumers prefer RWD sedans, because the market doesn’t show that, and at least for 10 years now, hasn’t shown that for some time.

            Lincoln’s positioning right now is similar to Buick, and that is targeting Lexus, or at least what Lexus used to be before they went after BMW, as well as Acura and Infiniti. I think it’s smart, because if BMW and Audi and Jaguar are all losing money building a flagship sedan that no longer connotes prestige… or socially-positive prestige, and if Jaguar, Infiniti, Cadillac, and Lexus are wasting money chasing German competition that they’ll never be able to rival(in terms of sales), then it’s stupid for Lincoln, as well as Cadillac, and everyone else who isn’t a German luxury make, to throw billions down the toilet chasing those Germans.

            But I agree entirely on the issue of price connoting value, even if that value is without merit. The 5-series and 7-series are with merit, and I would even argue the 5-series being its segment benchmark. Many people will pass not only on this because it doesn’t cost enough, but also on the CT6, a well-engineered sedan. It’s sort of like the Apple-tax you pay to afford an attractive Apple product. No one would argue that Apple products are not good, but there’s no denying that people spend money on their products that convey to others their financial and social standing in life, especially when spending that same amount of money on something that isn’t from Apple could probably get you an even better product. And the same is probably going to be true here, with the Continental and CT6, and if priced as I think it will be, the new Genesis G90.

          • MarketAndChurch

            But I agree entirely on the issue of price connoting value, even if that value is without merit. The 5-series and 7-series are with merit, and I would even argue the 5-series being its segment benchmark. Many people will pass not only on this because it doesn’t cost enough, but also on the CT6, a well-engineered sedan. It’s sort of like the Apple-tax you pay to afford an attractive Apple product. No one would argue that Apple products are not good, but there’s no denying that people spend money on their products that convey to others their financial and social standing in life, especially when spending that same amount of money on something that isn’t from Apple could probably get you an even better product. And the same is probably going to be true here, with the Continental and CT6, and if priced as I think it will be, the new Genesis G90.

          • Kash

            I think we’re agreeing 100% on the same thing at this point. lol.

      • MarketAndChurch

        Having said all of that, the Continental hits all the right notes to be a successful product. Like the CT6, it is priced below 60k and tops out between 70-80k, while offering a nice ride, good power, loads of tech, and a comfortable interior. It’s being launched at a time when many baby boomers are retiring, and may be considering the purchase of a new midsize luxury sedan, or if their budget can afford it, a large luxury sedan. For those who are considering an XTS, Avalon, or Lacrosse, the FWD Continental with an available 350hp should do well against them, and for those wanting a RWD driving experience such as the Hyundai Equus and CT6, Lincoln’s AWD system can send 70% of its power to the rear wheels. So it covers all of its bases.

  • dumblikeyou2

    The interior design is astoundingly clunky looking. So many layers of haphazard shapes. Reminds me of Lincolns of yore, like the Versailles. Super disappointing considering what the concept looked like.

  • MarkoS

    So what…

  • nauticalone

    I’ll rent one for vacation. Buying it…no! Too many other better choices!

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