With over 325,000 reservations made since Saturday, to say that Tesla’s Tesla’s Model 3 model has proven to be popular, is a gross understatement. As impressive of a number as this is, the rabbit hole goes much deeper than that.
In a report issued by Tesla on April 7, the 325,000+ pre-orders for the vehicle correspond to about $14 billion in implied future sales – making it the single biggest one-week launch of any product. Ever.
Okay, maybe the statement is farfetched, as a lot of other companies achieved the same (or greater) performances in their field, but Tesla’s success is impressive nonetheless.
The American car maker calls it “the week that electric vehicles went mainstream”, with Tesla having enough reasons to boast the feat, especially as this grandiose achievement was made without advertising or endorsements – a subject prominently underlined and noted by the company itself:
“This has been a true grassroots effort driven by the passion of the Tesla team that’s worked so hard to get to this point and our current and future customers who believe so strongly in what we are trying to achieve.”
Clients willing to pay at least $35,000 for a Model 3 will get – no earlier than 2017 – Tesla’s signature styling, a 0 to 60mph (96km/h) time of 6 seconds, a 215 mile (350 Km) range, and sitting for five.
Over 325k cars or ~$14B in preorders in first week. Only 5% ordered max of two, suggesting low levels of speculation.— Elon Musk (@elonmusk) April 7, 2016