Saab Automobile Officially Becomes NEVS After Company Fails To Secure Trademark

If you thought that Saab would make a miraculous comeback anytime soon, then you’d better sit down for this one, as National Electric Vehicle Sweden (NEVS) recently announced that the brand is officially confined in the history books.

National Electric Vehicle Sweden, a Swedish-Chinese consortium, has acquired most of Saab’s assets and subsidiaries, including Saab Automobile Powertrain AB and Saab Automobile Tools AB, along with the Saab factory, after the car maker’s bankruptcy. However, the rights to the Saab brand and its logo were never given up by their rightful trademark owners, and the Chinese-backed Swedish manufacturer had no alternative but to support its vision with a new brand identity.

The company notified that “NEVS” will be the trademark of its products, including the first electric vehicle based on the 9-3 platform, which is slated to hit the market in 2017. In other words, the Saab trademark and name will no longer be in use, albeit NEVS was initially allowed to use the marque but lost it when it enter bankruptcy and failed to start production of the Saab 9-3 in 2014.

With a new goal to manufacture electric vehicles, NEVS intends to build a strong footprint in China as a base for a global expansion. The company goes on to say that strategic agreements have already been signed, including one with Panda New Energy to deliver 150,000 electric cars and another 100,000 electric commercial vehicles.

“With sincere respect to our history and heritage, we want to be recognized as ourselves – A sustainable mobility solutions provider who are committed to the environment with a focused growth plan with its own brand as a corner stone”, said Mattias Bergman, President NEVS.

PHOTO GALLERY

  • SO THEN WHAT’S THE POINT?

    • TOMSON

      so true, now there is NOTHING what´s related to Saab, NOTHING, so why not start from scratch? Forget this 100year old design…

  • Tinky-Winky

    Maybe they can name it SÄÄB so owners could simply scratch the dots off if they wanted to. Or ŠÄÄB. Just out of curiosity I hope that at least the typical SAAB design continues evolving.

  • Six_Tymes

    interesting. “the rights to the Saab brand and its logo were never given up by their rightful trademark owners”

    Why not???

    • Jaqen H’ghar

      GM blocked it on account of the deal saying SAAB couldn’t go to Chinese investors.

  • This raises a very important issue of making sure that the brand of a company going through a bankruptcy is preserved. I’m pretty sure that the company that invested to revive SAAB was hoping it would be able to use the name SAAB as part of what it paid for. Well, now they will need to create a brand new brand and somehow educate people that NEVS is just a next step for a car manufacturer formerly known as SAAB

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