How much do you think you could possibly spend on a set of tires? A few hundred, a few thousand?

The Bugatti Veyron caught out attention a few years back when it was revealed that its Michelin Super Sport tires cost upwards of $30,000 a set to replace. And with a thousand horsepower on tap, you can bet they needed to be replaced pretty often – especially considering that they’d basically disintegrate after 15 minutes of running at top speed. But this set of shoes from Z Tyre go well beyond that.

The rubber company based in Dubai (where else?) has created a set of tires worth a jaw-dropping $600,000. That’s enough to earn them a place in the Guinness Book of World Records as the “World’s Most Expensive Set of Car Tyres.” The secret to their value? The tires are bedazzled in 24-karat gold and embedded with diamonds.

We don’t imagine they grip any better than a good set of Pirelli P Zeros or Bridgestone Potenzas, or will last longer than the Veyron’s Michelins at speed. In fact we doubt they’ll be driven on much, if anyone has the assets to outweigh their common sense and actually purchase them. Then again, the proceeds from their purchase are earmarked towards the Zenises Foundation in support of its educational activities.

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