Volvo Uses Poetry To Promote The S90 In US

Automakers are known to turn to famous poets from time to time to market their latest products, and now, it’s Volvo’s turn to do sow with the S90 “discovering the open road”.

Part of the brand’s North American campaign for the executive sedan, the footage uses American poet Walt Whitman’s “Song of The Open Road”, narrated by actor Josh Brolin, and showcases a writer in search of inspiration, away from confined spaces.

We’re delighted by the buzz the S90 has created. It’s a beautiful car, thoughtful and thought through with Volvo’s unique Scandinavian design. We love the simple beauty of the Walt Whitman poem and find it, and the intriguing production, a perfect match to our car“, said Bodil Eriksson, VP for Product, Marketing and Communication.

Launched in the US this spring with a choice of two powertrains, the 250 HP T5 turbocharged Drive-E and the T6 AWD Momentum with 316 HP, the all-new Volvo S90 carries a price tag of $46,950 for the entry-level model and $52,950 for the more potent version. Some of the safety gizmos equipping it are the Run-Off Road Mitigation, Large Animal Detection and the semi-autonomous driving tech, which works at speeds up to 80 mph (130 km/h), allowing it to accelerate, brake and steer on its own.

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