Daihatsu Move Canbus Has A Specific Demographic In Mind [48 Pics]

Some cars may be more popular with one gender group or the other. You’re bound to see more women in, say, Volkswagen Beetles than Dodge Challengers, for example. But by and large, automakers have gotten away from designing cars specifically for (and marketing them directly to) women any more than they would for men. That is, in the North American market, anyway.

Over in Japan, though, it’s a whole different story: one where you might see a special Hello Kitty edition Mitsubishi Mirage, or the new Daihatsu Move Canbus. It may not be emblazoned in cutesy graphics, but it isn’t hard to tell to which demographic Daihatsu is marketing this one to. (Never mind the name that sounds like it’s being directed more at hippies.)

The new Kei car is the latest in the automaker’s Move lineup whose first member was originally designed by Giorgetto Giugiaro. But instead of the legendary designer’s signature styling, the Canbus variant goes in a decidedly more retro (read: adorable) direction. It being a Kei car, it can measure no more than 11.2 feet long and 4.9 feet wide, with an engine no bigger than 660 cc (as in, 0.66 liters) producing no more than 63 horsepower. But within those parameters, Daihatsu sure has packed in a lot of cutesy.

The layout is that of a minivan, albeit shrunken down to pint-size form. So it has conventional front doors, sliding rear doors, and a tailgate. All the better for getting your shopping done – if you go by some of the images below, in which the only males depicted are either about to be run down by or making eyes at the vehicle’s female driver, who might as well be dressed as Sailor Moon.

We’ve seen plenty of retro cars designed to appeal to men. The Plymouth Prowler and Chevy SSR come to mind, as do most muscle cars, not to mention the FJ Cruiser only recently discontinued by Toyota – which also happens to be Daihatsu’s parent company. This particular little van, however, was clearly designed with another demographic in mind.


  • fabri99

    I made the mistake to go through the photogallery. It’s like a little awkward story. Like first there this girl taking a photo of a Daihatsu (why?) and then there’s a guy and she’s embarassed (either because she’s driving said Daihatsu or because she’s taking a photo of it) and what does she do? She hides behind the car! I mean… WHY?! Is it really this hard to sell cars to women? Do you really need said cars to look cute? Do you really need to advertise them with a silly story? My feelings about this are easily described with “WTF”.

  • Auf Wiedersehen

    Change the name to Can(i)bus and boom! a whole new demographic. :p)

  • Obsequious Lickspittle

    It’s not fair, Japan gets all the good stuff…

  • J Hod



  • Still prefer the WAKE and the LAPIN

  • Six Thousand Times

    Cute. Looks like a shrunken version of the bus VW foolishly won’t build. Send us a cannabis model for Colorado, Washington, and Oregon.

  • smartacus
  • whaat? a little tray for my purse or my books?