Subaru Will Wait For EVs To Become More Popular Before Making One

Subaru is one of the very few car makers that doesn’t ramble on about its breakthroughs in vehicle hybridization and all-electric alternatives.

But that doesn’t mean the Fuji-owned company hasn’t got something planned to counter attack its competition when the time comes. According to, Subaru acknowledges that fully electric and hybrids make up just a small percentage of car sales, that’s why the company prefers to wait it out when it comes to EVs.

In other words, Subaru is doing great as it is, and doesn’t feel the need to complicate things; at least for now. Moreover, it seems that its new modular Global Platform, that will underpin the next-gen models, has been future proofed to accept both hybrid and electric vehicles, so an all-electric model will eventually happen – just not before 2020.

“I think Fuji have said they have hybrid and electrics on their 2020 timeline. I think obviously as we get closer to 2020 we’re going to see more and more acceptance. We’re going to see more and more competitors come in with different models. So while we haven’t pushed for it, by the end of this decade it’s one of the things we have to look at increasing. But there’s no electric car that’s going to pop out in the next couple of years.”, explained Subaru Australia managing director Nick Senior.

In contrast, the car maker expects a reasonable sale percentage by the year 2025, as Senior continued:

“But we are seeing a transformation in many areas, some of this is a bit slower at the moment, but there is no doubt in 2025 a percentage of our sales are going to be from electrics, hybrids, whatever you want to speculate. So I imagine from here through to 2025 you’re going to see a bit of a change.”

Whatever the case, one thing is certain: although we won’t see a EV Subaru anytime soon, the car maker will go through a transition period that announces lots of changes, so keep rooting for that rumored hybrid Impreza WRX STI.

Subaru Viziv and WRX Concept pictured


  • Merc1
  • Mafio

    In other words, “We’ll let someone else figure out how to build a bullet proof EV and use their model.”

  • xDRAN0x

    Subaru is playing it so safe right now; slow innovation and small developments.

  • cnlson

    Um, we have a Subaru crosstrek hybrid right now and it gets amazing gas mileage. This is on a trip between dfw and memphis. Over 7 hours of driving we averaged over 40mpg.

    Nearly as good as a prius, but 9″ of clearance and awd.

    In town we get 35-55mpg depending on a/c usage and route.

  • Nik

    Glad Subaru not wasting time and money on stupid electrical cars

    • Status


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