Italians Can Now Buy Their Fiats On Amazon.it

You can buy just about anything you want on Amazon… except for a car, right? Well that’s beginning to change. At least, that is, in some countries outside of the North American market.

Following similar (but smaller-scale) initiatives from Seat (in France) and Mini (in India), Fiat has launched the sale of certain models on Amazon.it – the local Italian version of the popular online shopping portal.

The initiative includes models of the 500, 500L, and Panda – all offered in specific configurations, based on the most popular choices. The 500 and 500C can be ordered in Lounge spec with a 1.2-liter gasoline engine. The 500L is available in Lounge or Trekking trim with a 1.6-liter diesel. And the Panda can be had in Lounge trim with a 1.2-liter gasoline or 4×4 spec with a 1.3-liter diesel. Only two color combinations are offered for each model.

The process isn’t quite as simple as clicking your mouse and waiting for delivery, though. The automaker cites studies that suggest that while 50 percent of new-car buyers in Italy are prepared to buy their car online, 97 percent still want to pick it up at the dealership.

It also probably doesn’t want to ruffle the feathers of its dealer network, either. So customers are actually buying a 180-euro “welcome kit” via Amazon, and are then contacted by their local dealer to finalize the rest of the transaction. The automaker also plans to launch accessories and merchandise to be purchased directly on Amazon.it in the future.

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  • Ilbirs

    Good idea from Fiat and in the way it’s done keeps both customers and dealers happy. Maybe that’s the way to turn the e-commerce of a such a valious good as a car something more usual, as in this case people actually like to see better what they’re buying because are spending more money than the one necessary to buy cheaper things that for years are being bought by internet.

  • LIZ THE SHIZ

    in the US they should throw in a Fiat 500c free with every Maserati and Alfa sale

    • Miknik

      In Austria you at least get a 500c to use until your Abarth 124 is delivered. Which can be a while….

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