Toyota Executive Says Sedan Sales Could Start To Rise In 2018

Although sales of midsize cars have been tanking in recent years, particularly through the last 12 months as buyers opt for crossovers and SUVs, at least one Toyota executive is confident sedans still have some life in them.

According to Jack Hollis, group vice president for marketing for Toyota Motor Sales U.S.A., sales of midsize sedans could begin to rise in 2018 after years of steady decline.

Hollis believes that the market, particularly in the U.S., could be reinvigorated when the latest-generation Camry hits the market. Soon after it arrives, redesigned Honda Accord and Nissan Altima models will launch as well.

Speaking at the Detroit Auto Show with Automotive News, Hollis said “When you get into next year and you look at 2018, I believe with these three products and the excitement they bring back to that segment, I don’t see it falling anymore.

“I see it flat to then, my hope is, returning to growth. When you have new entries and you have a full-year of those sales next year, I think you will see flat to slightly up,” he commented.

In the United States, sales of midsize sedans fell by 12 per cent in 2016 to 2.1 million units. Despite that decline, the Toyota Camry continued to lead the segment with 388,618 sales and if the eighth-gen Camry performs as nicely as it looks, it’s easy to understand the reasoning behind Hollis’ prediction.


  • Kagan

    Hope so

  • Honda NSX-R

    Hopefully they do, I’m tired of seeing people buying crossovers.

  • baofe

    Well not with a design like that toyota

    • pureworx

      your picture makes me smile…

      i quite like that camry design, wish we got them in the uk.. instead all they seem to offer here are hatchbacks.. where are all the big jap sedans gone!

GM’s Detroit-Hamtramck Plant Saved By UAW Agreement, Will Reportedly Build An Electric Pickup

The Cadillac CT6 could get a second chance at life.

Polestar To Launch Its First North American Store In Montreal

Polestar will start selling its first standalone electric performance sedan locally in June 2020.

Base Porsche Taycan 4S Configurator Is Live; How Much Would Yours Cost?

The Taycan 4S comes as standard with a 79.2 kWh battery good for 252 miles of range and two motors with up to 563 HP.

Pre-2018 Teslas Can Become Bricked Due To Worn-Out Flash Storage Chips

The sheer amount of logs burns out the chip, resulting in no infotainment, climate control or even charging – and a replacement can cost $5k!.

2021 Volkswagen T7 Multivan Renders Shed New Light On Latest Spy Shots

The next-generation VW T7 Multivan will bring significant changes both on the surface and beneath the skin.

Ford’s Bringing Eight Modified Crossovers And SUVs To SEMA

The company will be showcasing an assortment of Explorers, Escapes and Expeditions.

Is This The 2021 Ford Bronco’s Animation Screen?

Ford ain’t going to be happy about this one, if the Bronco screen animation is legit.

VW Golf Countdown: 1983-1991 Mk2 Became The Evolution Of An Icon

The implementation of AWD, ABS, power steering and others led the Golf Mk2 to new heights.

Bentley Testers Had An Oopsie On The ‘Ring Crashing 2020 Flying Spur Prototype

Accidents happen, especially on the Nordschleife, but one can’t help but feel sorry for this Flying Spur.

2020 Toyota Wildlander Is China’s RAV4 With Half A Lexus Spindle Grille

The new Toyota Wildlander features a new front fascia and slimmer taillights at the rear compared to the RAV4.