Upcoming Jeep Wagoneer & Grand Wagoneer To Be Revived As Body-on-Frame Models

Jeep’s long rumored and finally confirmed Wagoneer and Grand Wagoneer models are going to be body-on-frame vehicles and not unibody like almost all other luxury SUVs, according to Sergio Marchionne.

FCA’s boss shared the news with reporters at the Detroit Auto Show on Monday, according to AutoNews, confirming Jeep’s plans to offer both a Wagoneer and a Grand Wagoneer with a classic body-on-frame architecture.

The new Jeep models will be manufactured at the Warren Truck Assembly plant in Detroit, which will be retooled accordingly. The decision of going with the body-on-frame instead of unibody is a major switch in Jeep’s plan which up until now was indicating that they would go after premium models like the $140,000 Range Rover.

Instead going after expensive and more established players in the luxury market, Jeep’s decision to use a body-on-frame for its future flagships means that they will likely go after Chevrolet and its profitable Tahoe family of models instead. After all, Marchionne has said in the past that he envied the profits GM made from its big SUVs.

That means that a Jeep Grand Wagoneer will probably be priced closer to $100k and help the company sell it in higher volumes, at least in the US market.


  • TheHake

    $100k?!?!? WTF?

  • layer8pro

    The Range Rover starts at $85k, ultra-lux long wheelbase is $106k, no need to always bring up numbers for fully loaded models. Benz’s G-Class is body-on-frame and is still considered very desirable and premium. Body-on-frame is fine for Jeep, it’s way more about the execution and end-product. Also more accurate to mention the Escalade specifically rather than Tahoe family as the Jeep will be premium.

    • seriously

      I agree I envision a premium Jeep in the line of the G Class that thing has been selling for decades

  • kachuks

    I wonder if it will it also spawn a four-door RAM SUV since they are going body-on-frame? Something to compete directly with the Tahoe/Escalade lineup.

  • Gerald Michael

    Sounds like the BOF Wagoneer will compete in the Tahoe’s class, and the Grand Wagoneer in the Denali/Escalade’s class, along with various Asian and European brands. So why not dump the Ram brand and sell its pickups as Jeeps? I seriously doubt sales will suffer one bit.

  • Gunnerz

    6.4 Hemi + D60 axles + front & rear lockers are must for this price range. it will be a larger version of Wrangler. can’t wait!

  • Benjamin B.

    I doubt it’ll be body-on-frame. Plants can be redone. Ford switched its cars to unibody construction many decades ago. It wasn’t hard to do. There is no frame FCA could use for the Wagoneer besides the full size RAM 1500 frame. The next generation Chrysler 300 and Dodge Charger/Challenger will reportly use Maserati’s platform. The next generation Jeep Grand Cherokee is said to use Alfa’s new RWD-based platform. My guess would be the Wagoneer/GW will either be a larger variant of the GC and will be two completely different models. The Grand model could be a massive (larger) Wagoneer, a more luxurious version (my guess), or a completely different ute.

    • KareKakk

      So why not a RAM 1500 with a new body? FCA tends to cut any corner now a days, so a “rebadged” RAM would not surprise me at all. And could be quite cool…

  • Tumbi Mtika

    Go for it.

    I’ll start my stopwatch.

  • Chad Gordon

    Bring back the hood bulge and the forward tilted grille please!

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