Audi Tackles Gender Inequality In Super Bowl Commercial

Ahead of this weekend’s Super Bowl, Audi has released its 60-second spot set to air during the third quarter and it has already caused quite a stir.

Dubbed ‘Daughter’, the commercial tackles one of the most divisive issues facing us all, gender inequality.

It focuses on the story of a young girl competing in a downhill car race while surrounded by males. In the background, her father acts as the narrator and queries whether he’ll have to tell his daughter about how women can be treated as less than their male counterparts.

It ends with a message that ‘Audi of America is committed to equal pay for equal work’ and the S5 Sportback.

Since its release, the commercial has already been viewed over 1.8 million times and remarkably, almost 10,000 people have downvoted it on YouTube compared to just over 700 upvotes.

While it is obvious that not everyone is a fan, it has certainly generated interest and got people talking about Audi.

VIDEO

Supercharged Huracan Performante Demonstrates What She’ll Do In A Straight Line

This lightly modified Huracan Performante crossed the half-mile line at 168 mph which, in our books, is pretty fast.

Nissan 370Z 50th Anniversary Edition Arrives In Australia Priced At AUD $53,490

While the 370Z is starting to show its age, Nissan has made it a bit more appealing with this special edition.

Production-Spec Toyota Tj Cruiser To Debut In Japan In October?

A report from Japan claims the new crossover will be unveiled on home soil at the upcoming Tokyo Motor Show.

Hennessey’s Supercharged V8 VelociRaptor Shows There’s No Replacement For Displacement

Hennessey’s F-150 VelociRaptor uses a 5.0-liter supercharged V8 that pumps out 758 HP.

New Corvette Z06 Reportedly Coming In Late 2021 With 800 HP

The new Corvette Z06 could have 150 hp more than its predecessor.

China Slaps US-Made Cars With 25% Tariff: BMW, Ford, Mercedes And Tesla Set To Feel The Pinch

Last time China imposed tariffs on US-made cars, imports dropped by 50%.

Audi Gets U.S. Pumped Up About RS6 With Touching ‘Avant Story’ Spot

The newly introduced 2020 Audi RS6 Avant will be available to buyers in the United States.

VW Recalling Nearly 700,000 Vehicles Over Rollaway Risk

The recall impacts more than 500,000 Jetta models.

Rtech’s Chevy Ponderosa Will Make You Forget About The Silverado HD

It’s a Chevy with a Dodge heart that produces a staggering 1,300 lb-ft of torque.

Donald Trump Attacks Automakers For Not Supporting Emissions Rollback

The U.S. president singled out Ford for coming to an agreement with the Golden State .