Audi Tackles Gender Inequality In Super Bowl Commercial

Ahead of this weekend’s Super Bowl, Audi has released its 60-second spot set to air during the third quarter and it has already caused quite a stir.

Dubbed ‘Daughter’, the commercial tackles one of the most divisive issues facing us all, gender inequality.

It focuses on the story of a young girl competing in a downhill car race while surrounded by males. In the background, her father acts as the narrator and queries whether he’ll have to tell his daughter about how women can be treated as less than their male counterparts.

It ends with a message that ‘Audi of America is committed to equal pay for equal work’ and the S5 Sportback.

Since its release, the commercial has already been viewed over 1.8 million times and remarkably, almost 10,000 people have downvoted it on YouTube compared to just over 700 upvotes.

While it is obvious that not everyone is a fan, it has certainly generated interest and got people talking about Audi.

VIDEO

2020 Porsche 718 Cayman GT4 Looks Right At Home At The Green Hell

The second-gen Cayman GT4 will feature a 911 GT3-sourced naturally aspirated flat-six.

This BMW E61 5-Series Touring Has A V8 And A Six-Speed Manual

The N62 V8 of this BMW 5-Series Touring can be fettled to over 520 hp.

Hellcat-Powered Mazda MX-5 Miata Is A Tale Of Torque And Haze

Behold, the 707 hp 6.2-liter supercharged V8-powered MX-5 Miata tire devourer.

Nürburgring Nordschleife Next Stop For VW’s ID R Electric Racer

Volkswagen’s ID R electric racer has the mission of setting a new EV lap record.

Dreaming Of A Brash 2020 Ford Escape Raptor

While Ford probably won’t be an Escape off-roader, it is working on a baby Bronco.

Driver Speeding Down Highway Shoulder Gets A Slice Of Police-Flavored Karma

The driver of this Hyundai Tucson didn’t save any time driving on the highway shoulder.

2020 Lamborghini Huracan EVO Arrives In USA, Priced From $261,274

First deliveries of the updated baby Lambo will start this summer.

These New C8 Corvette Renderings Have Us Overflowing With Anticipation

The Chevrolet C8 Corvette will celebrate its global premiere on July 18.

Aston Martin’s DBX SUV Filmed Around The Nurburgring Making Loud V8 Noises

The DBX SUV will be revealed this year and is expected to use an AMG V8 with 503 hp.

This Low-Mileage 1994 Mazda RX-7 Is On Track To Sell For Over $100k

A 1994 Mazda RX-7 with all of its stock parts and dark blue paint is a collector’s dream.