Aston Martin Keen To Launch Family Of Luxurious Lagonda Sedans

Following the warm reception to the Aston Martin Lagonda Taraf, Andy Palmer has revealed his intention to launch a family of luxurious sedan models under the Lagonda range.

The Aston Martin chief executive recently revealed to Car and Driver that work is being done to map out a future range of Lagonda models but insisted that they won’t be given the production go-ahead unless the company reaches its financial targets.

“At the moment, I assume two cars. It could be one, it could be three—that will come out in the business case—but two is the most likely,” he said while discussing the Lagonda range.

“I think Lagonda can be a hugely credible brand in that part of the market. We know how to make cars handle, we know how to make them luxurious, and we have already made and sold sedans.”

According to Palmer, the potential creation of a Lagonda family will spell the end to the Aston Martin Rapide and said that the vehicles may not just get unique badges but could also use unique powertrains.

“Emissions is obviously something that matters in a part of the market where cars tend to spend lots of time in cities. Obviously any range of cars could be different in their powertrains from an Aston Martin. Everything is on the table,” Palmer said.


  • Zandit75

    This is perfect…….until you get to the awkward C pillar.

  • Bash

    this can be a real competitor to the famous top three! who knows!

  • benT

    utility and tray top!
    delivery van!!

  • Nordschleife

    Why can’t you just make Aston Martin the best it can be. You have to get Aston Martin to profitability before you launch Lagonda. Just make your DB11, Vantage, DBX & Rapide and make them not have the same front, rear and interiors and when that’s right…..launch Lagonda.

  • Robert

    Looks like a a pimp and a rapper chose the design of the leather interior.

    • seriously

      nothing saids pimp like a beige interior…………

  • Vassilis

    Yes please!

  • Big Black Duck

    This will destroy the S class if they introduce this to more markets…. I think the diamond pattern on the seats is a little too much..almost like a skin disease … they should tone it down..

    • Ary Wisesa

      LOL. I share the same opinion with you. I feel a little bit unsettled just to imagine sitting on those “nodules”. Looks like skin disease, exactly like what you said. 🙂

  • U8INIT

    They wont have any coins until they launch some SUV’s…were waiting…

    • Enter Ranting

      The luxury SUV – such a jaded money grab. If only customers’ tastes weren’t so vulgar…

  • kimbentsen

    The weakest part is the C-pillar. Looks like a Cadillac CTS-V. I was a huge fan of the previous Lagonda (1974-90).

  • Subi-Rubicon1

    Aston Martin should first focus on what they have now, make it the very best then start thinking about Lagonda.

    On a side note, this concept looks great, some elements are a little off, but overall, it looks great.