Audi Takes Shots At BMW X3 In 2018 Q5 Commercials

Armed with a new generation of Q5 SUVs, Audi is again ready to take aim at one of BMW’s older models, the X3.

These types of aggressive ad campaigns are often unfair one way or another. In this case, you’ve got the brand new Audi Q5, with its updated looks, modern cabin and high-tech features, sizing up the BMW X3, which is obviously showing its age.

Two out of these three new spots are about pointing out how the Q5 stands out as opposed to one of its nearest rivals. In fact, Audi would like you to see the X3 as a “functional and pragmatic model”, yet realize that isn’t enough.

The third and final ad, called “Jogger”, gives us a look at the Q5’s innovative Audi pre-sense city driver assistance technology – a very useful active safety system, especially at low speeds.

Audi’s all-new Q5 recently received an EPA estimated combined fuel economy rating of 25 mpg (9.4l/100 km), which applies to the 2.0-liter TFSI petrol version, with quattro AWD. In comparison, rivals such as the Mercedes-Benz GLC and BMW X3 sDrive28 only managed combined ratings of 24 mg (9.8l/100 km).

Not a big difference, obviously, but Audi will take any small victory it can get, as would any other automaker.


  • Christian Wimmer

    It’s faster to 100 km/h than a BMW X3? I’m so buying one!


    • Miknik

      A bigger grille and faster. All that an Audi buyer needs.

  • WG

    Why not at the new GLC Audi. The X3 is like more than a half decade old and going to be refreshed. I bet Audi is not confident in their q5 either.

  • Matthijs

    So you can see the grill usually from the rear…? Hm..

    • Six Thousand Times

      If you can’t see your grill, you’ll burn the burgers.

      • It depends on the nation you speak from. GB English would say Matthjs is grammatically correct. Adding an ‘e’ would then include burgers into the context. I believe it’s vice versa for US English.

        • Six Thousand Times

          Not according to the Oxford English Dictionary. And be aware, we’re describing word choice not a spelling variation. The “e” makes it a car part on either side of the Atlantic.

  • xDRAN0x

    omg 0.4L/100 less I’m sold! we all know fuel ratings are bogus anyway

  • Jonathan Garcia

    Oh I get it! They’re using the X3 cause they both look years old.

  • Bob

    There are some dogs in this SUV segment

  • lagunas3ca

    Two words: fake exhaust

  • JohnS1000RR

    Even against an old and poverty-specced X3, the new Q5 already looks dated lol

  • Six Thousand Times

    These things are all the same, who cares? If you’ve seen one crap luxo-CUV…

  • X3 may have a 7 year old chassis but it drives solid as a bank vault…still has the highest safety rating and otherwise from various agencies…shows you just how well built it is…it’s so good it pushed me to purchase a 2017 X3…I’ve been diving Benzes for over 30 years…the X3 is an excellent vehicle…period…

  • Miknik

    These (esp. the first 2) have to be the dumbest car adds in a while.

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