Nissan Says A Successor To 370Z Is “Not A Priority”

Nissan used the New York Auto Show to introduce the 370Z Heritage Edition, but it appears the Z’s future could be in doubt.

Speaking to Autoguide, Nissan North America’s senior vice president of Sales, Marketing, and Operations said “The 370Z is not a priority for us.” Christian Meunier went on to say he hopes the company “can make a successor” to the aging sports car but declined to say it was a sure thing.

This contradicts previous statements from chief product specialist for Nismo, Hiroshi Tamura, who had said in 2015 that a successor to the Z was in development.

The sports car segment is particularly tricky especially for aging models such as the 370Z. Through March, Nissan has only managed to sell 1,248 370Zs in the United States which is a 7.1 percent decline from last year.

To put those numbers into perspective, Chevrolet has managed to sell more than 15,000 Camaro models while Ford has moved more than 22,000 Mustangs. Given the limited sales, a 370Z successor might not make financial sense.

Despite putting the Z’s future into doubt, Meunier was adamant that the GT-R will be a prominent figure in the company’s lineup. As he explained, “The GT-R is a halo car, so we need to continue to develop that vehicle.”

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  • Six_Tymes

    As we all know the continued rise in SUV popularity since just a short time ago is to blame for that sentiment. In 2015 I was excited to see a new lighter, more focused Z. Now i’m eyeing SUV’s myself instead, so, yeah.

    • SomeRandomCommenter

      You’ve strayed to the dark side my friend 🙁

    • TheSoy

      I sold my Z for a QX50. New baby arrival throws a wrench into the sports car plan!

  • SAD THAT THIS CAR WENT FROM THE BEAUTIFUL ORIGINAL 240 TO THIS LITTLE LUMP. NO WONDER SALES ARE DOWN.

    • MultiKdizzle

      I happen to think the 370Z is a beautiful example of Nissan’s styling expertise.

      Different strokes and all that, I suppose.

  • Craig

    I’ve often thought that it would look better – more Z like – if it had a more Fiat 124 Spider like front end.

    https://uploads.disquscdn.com/images/7824121ff780c306c7dee3fed52b6cd195084da79b156cedaf77fbd018f45ef3.jpg

    • Enoch Gabriel Gonzales
      • Craig

        The ‘closest one’ isn’t bad. Still… even more Fiat like would be better. I’d love for someone to photoshop a Z with the 124 front end. [Almost exactly as it is]

        • Wandering_Spirit

          For it to be more 124-like you need to have a longer, flatter, leaner hood at least. The rest would work. I am not too sure it would improve sales though. I happen to love its design as is minus the rear lights. And the interiors are starting to show a bit old. The rest is good to go.

      • Obsequious Lickspittle

        Retro has the danger of being a cul-de-sac when it comes to a refresh.

    • MultiKdizzle

      Ugh. I finally saw the 124 in person – in a Whole Foods parking lot no less – and it was ungainly and far from sporty.

  • eb110americana

    The sales are not surprising. 2-seat sports cars already don’t have a huge market, especially ones that are in their 8th year. I actually liked the 370Z, especially when it was new and pre-refresh before it got de-fanged. Because it shares Infiniti’s RWD chassis, it is still quite heavy for a 2-seater (though better than the last of the 350Zs). The interior also makes the Juke look like a BMW–and that is on a car they are asking $30-$40K for, which is a lot to swallow. The engine isn’t bad, but 270 lb. ft. of torque isn’t much when base models of the Camaro and Mustang offer 295 and 320 respectively starting at only $26K (the key word here being BASE). It needs a major update to remain competitive. However, two performance cars in Nissan’s stable is a lot to support. I’d rather they just brought over the Alpine and kept the price under $40K. Rebody it as a Z if you want, Nissan.

  • Kevin Tay

    I wished they made a successor to the Fairlady/350Z (for that I think the 370z is one if its own kind).

  • MultiKdizzle

    No.

    No No No No Why God NO [email protected]#$%^&

    • KareKakk

      I don’t agree too much with the qr3bu you mention, but the rest seems legit.

  • 77S30Z

    Dear Nissan,
    I HATE YOU!
    -Your product line is laughable and soulless (less 370Z & GTR). I HATE YOU
    -I am not attracted to any of your current models (less GTR). I HATE YOU
    -Stop putting huge humps over the front wheel arches of your vehicles, it looks stooopid. I HATE YOU
    -CVTs in nearly every vehicle you make. “I love my CVT” said nobody ever. I HATE YOU
    -You dropped the ball on the Titan – ugliest truck ever. I HATE YOU
    -it’s a ballsy move to turn your back on your fan base, As for the people that love all the S series cars, you have spit in our face. I HATE YOU
    -IDX! Dumbest move ever not making it. I HATE YOU
    -You let the French bend you over and have their way with you. They stole your soul Nissan. I HATE YOU
    -Did I mention the IDX? I HATE YOU SO MUCH!

    • Austin K

      Except Nissan/Renault sales are up almost 17% worldwide. The next closest brand is up 3.8%.So they’re doing something right. Oh and not to mention that the Rogue is the 4th most sold vehicle in the U.S, so far this year behind the 3 domestic full size trucks.

    • alexxx

      haahah

  • Wandering_Spirit

    One of Nissan’s best executions, in its various iterations.

  • ediotsavant

    The Z is outclassed.
    The Z is underpowered.
    The Z is outmatched.
    The Z is outdated.
    A Camaro/Mustang is a far better choice.

  • Kagan

    It should be, that is what builds the marquee. See it as commercial money!

  • Luneth

    “370z isn’t a priority” isn’t the same as saying “a new Z car isn’t a priority”.

  • Kagan

    They should it’s what builds the marquee. See it as commercial money!

  • Mark S

    Idiots, It is a core product to the brand! Nissan ruins that by not updating it’s products or diluting them. I.E. Z-Car, Frontier, Pathfinder, X-terra, Sentra. Wake-up Nissan!

  • An Existing Person

    Sales are only limited because Nissan is too slow with replacing models. If Nissan would just design a new Z that isn’t too complicated like the rest of its lineup, throw in the Infiniti 3.0L TT in both engine tunes, make it lightweight, and offer a manual, it would be a serious seller on their hands.

  • Ty1

    Meanwhile..Toyota is sneaking in the back door with the new Supra next year. Similar proportions to the 370z, but it will cost more. From what I’ve seen…it looks promising.

  • tkindred

    I use to be a Z fanatic. I have owned 3, 240’s. My father and brother owned a 240 and 280z. I had every article and book on the z. I flew around the country to go to Z shows, I was a member of a local Z club. After years of Nissan’s neglect of the Z, I could care less if they make another one. If they do manage to make one I am sure it will be a let down.

  • Nikko Clark

    They will most likely stop the z market and recreate a modern 240sx thats very affordable to compete with cars such as the gt86

  • Brendan

    Get both an SUV and a sports car, easy!

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