Mercedes-Benz A-Class Sedan Coming To The U.S. In 2018 Targeting Millennials

Compact hatchbacks aren’t particularly popular with North American consumers, that’s why Mercedes-Benz has not offered the A-Class in this side of the pond.

That’s about to change with the next generation of the A-Class, which will be available as a sedan, too, for the first time in its 20-year history, and this version will reportedly make it to the U.S., marking the first time the nameplate will be available Stateside.

AutoNews reports that the car, which is due to hit showrooms around September, 2018, was already shown to local dealers and it was described as a new entry-level vehicle that will slot below the CLA.

The automaker declined to comment on the matter, but Jeff Aiosa, a New London, Connecticut, Mercedes dealer said: “I’m very excited about it. It just gives us another opportunity to bring that youthful buyer in, and have them grow up with the brand. It looked like it would be very appealing to the millennial buyer.”

Aiosa went on to describe the A-Class Sedan’s cabin as “cutting edge and techy”, and added that if the price sit below or just above the $30,000 mark, then more than half of its customers will account for conquest sales from other brands.

Previewed by the Concept A Sedan that debuted in Shanghai, last April, the car will be part of the company’s redesigned compact family. All models will be underpinned by the MFA2 platform, which offers standard front-wheel drive and optional all-wheel drive.

Mercedes’ US dealers also saw a version of the AMG GT four-door sedan, besides the A-Class, and received confirmation that it will launch locally next summer.

Note: Mercedes-Benz Concept A pictured

PHOTO GALLERY

  • Just another Supra fan

    That monstrous grille would certainly scare them away.

    • KidRed

      I don’t know when exactly, but within the past 5 year, Mercedes has decided their grille logo wasn’t large enough and nearly doubled its size.

  • BlackPegasus

    What about the current CLA? Wasn’t that suppose to attract younger buyers?

    • KidRed

      They look to be the same size, both 4 doors. If the CLA didn’t work, I don’t see how the A class would.

  • MarketAndChurch

    I could see this doing better than the CLA if it maintained its length, but was offered as a 2dr coupe. You know… something similar to the 2-series, but priced closer to 30,000.

  • Craig

    The sad truth is.. I don’t think so-called millennials even care about cars.

    • Benjamin B.

      We do. But we don’t like sedans. We prefer the GLA-Class, which is a slightly raised A-Class Hatchback. We don’t care for the coupe-like, 4-door CLA-Class.

      • Silimarina

        You don’t care for coupe-like 4 doar CLA

      • Maxime01

        Do you think you represent all of them?

        • Finkployd

          He does, like, we elected him on snapchat or something

      • Dark Sky

        I wouldn’t be caught dead driving a GLA. SUVs, no matter the size, have a “mom car” vibe. Speaking as a millennial, I have a lot of friends that would take a sedan or coupe over an SUV any day.

  • Nordschleife

    I was born one year before the millennial moniker came about so I guess I am forced to go right to the C-Class.

    • Finkployd

      You re aware that millenials is the generation born between approx 1980 to 2000

      • Nordschleife

        How do you know what year I was born in for you to tell me that?

        • Finkployd

          idk, might you be a GBM from san diego ?

          But to be fair my initial comment was a question, the question mark didn’t register for some reason

  • pcurve

    Round 2, fight!

  • Benjamin B.

    Uhm, we Millennials don’t like sedans.

    • Finkployd

      lol

  • nellydesign

    Good luck finding all those millennials who can afford a $500 a month car payment.

  • Infinite1

    As a millennial, I’m really not looking to buy something like this, just awaiting the new Supra to come out.

  • Chad Gordon

    I’m not in their target demo, so my opinion means nothing, But that’s a fine looking little sedan! AWD and 270hp+/- would be the perfect replacement for my Mazda 3 S GT.

  • Enter Ranting

    It’s an angry melted jellybean.

  • FoxJ30

    I think Mercedes just has to deal with the fact that the platform the CLA (and probably by extension, the A class) sits on is just far too small for the American market. I’m 5’10”, and when I sat in a CLA at the autoshow, the driver’s seat seemed very cramped, and by the time it was pushed back to my driving position, there was no room at all in the rear seats. And it’s not exactly cheap – with just a few options, a tiny FWD Mercedes comes very close to an Infiniti Q50, which is at least comfortable for two and practical for four people. Conversely, if you have to have the badge, a lightly optioned C300 really isn’t a whole lot more expensive – last time I checked, I could be happy with a $42k C300, vs miserable in a $36k CLA.

  • CarbonPhiber

    And it won’t just have the biggest grille emblem, I’m sure this car will set all kinds of records. Like having the smallest backseat of any four-door car in history..

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