HSV Could Be Rebranded Walkinshaw From 2018

Holden Special Vehicles (HSV), the tuning arm of Holden’s operations Down Under, is set for an overhaul and that includes an entirely new name to Walkinshaw.

Car Advice claims to have received word from three dealerships about the name change as Holden embarks on a brave new future following the demise of the locally-built Commodore.

It is reported that HSV parent company Premoso Pty Ltd believes the rebranding is needed for the company to continue working its magic on Holden vehicles and not just the Commodore. The first HSV, ahem, Walkinshaw-tuned vehicle after the name change could come in the form of a souped-up Holden Colorado.

Beyond the new name allowing it to expand its portfolio of Holden-badged vehicles, sources indicate that Walkinshaw may also start importing General Motors products from overseas, potentially including the Corvette and Camaro, hugely welcome news to Australian car lovers.

PHOTO GALLERY

  • TRIPLE THE LETTERS, THAT’LL AD SOME WEIGHT TO THE CAR.

  • YUDHA BAGASKARA

    new insignia vxr will be the new GTS

    • Benjamin B.

      Or RS like the Buick Regal RS (same car)

  • LeStori

    As there is really no Holden anymore, all their cars are GM imports,
    then who really cars what large name they place on the boot lid.

  • Pauly

    Holden aren’t selling Holdens from October this year. They are just an importer for Chevrolet, GMC and Opel products into Australia and New Zealand. Once this generation Insignia and Astra are done it rules out any European cars coming to Holden, as Opel is now owned by the French. So effectively Holden will just be rebranding Chevrolet cars.

    Seems like a complete waste of money. Australia’s native language is English – just get whatever marketing material and brochures that are used in the USA and roll it out in Australia. Scrap the Holden brand and just call them what they are – Chevrolets.

    • Benjamin B.

      Also Isuzu pickup trucks

    • Benjamin B.

      Except there are some differences such as favorite is spelled with a “u.”

      • gary4205

        Ha!

    • Benjamin B.

      Holden still has a following, but the Holden fan boys are slowly giving up. Ford at least offers the Mustang on sale in Australia and New Zealand officially. GM many years ago decided different brand names worked in different markets. Similar to how Chevy, Buick, Cadillac, and Pontiac was set up. Chevy makes the lower class, blue collar cars. Buick makes upper middle class cars. Cadillac makes upper class cars. Pontiac was the sports/muscle car brand for the middle class. Etc.

  • Benjamin B.

    GM needs to bring back El Camaro and a Camaro 4-door variant of the Cadillac ATS Sedan. Both vehicles could be rebadged as Holdens are sold down under.

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