Lamborghini Patents Urus Name Ahead Of December Reveal

Lamborghini has patented the name Urus ahead of the model’s official reveal on December 4 at Sant’Agata, Autocar reports.

The new Urus will be Lamborghini’s first SUV, if you forget about the LM002 which wasn’t really an SUV anyway, with the company currently updating its factory in order to double the production capacity.

Lamborghini expects to build 3,500 examples of the Urus in its first full year, in 2019. The company sold 3,457 cars last year.

The new Lamborghini Urus is built on the same platform with the Bentley Bentayga, Audi Q7 and the 2018 Porsche Cayenne and is expected to become the company’s first plug-in hybrid model as well. A twin-turbo 4.0-liter V8 with around 650hp will also be on offer, for those that don’t want to plug their new Lambo to a charger.

The first customer cars are going to be delivered in mid-2018 while the starting price will be almost the same with the Huracan in Europe, meaning slightly below 200 thousand euros ($231k in current exchange rates).

Photo Credits: CarPix for CarScoops



    We can see jacked up panamera sport turismo

  • Andrewthecarguy

    I still think the Estoque was the way to go. There are waaaay to many SUV, and I don’t think an exotic or super/hyper car SUV is needed at the moment.
    AUDI should have invested in a Bugatti/Lamborghini duo perhaps based on the Panamera/A7 platform. If they looked at the Aston Martin Rapide’s ‘poor’ sales as a reason not to pursue a Galibier/Estoque hyper-sedan then they missed a great chance. The Rapide was just not attractive enough to convince the rich.

    • Nordschleife

      I didn’t think the Rapide suffered from a styling issue but more like a rear seat packaging issue. While it had four doors many spoke to it being barely more useful than a DB9.

  • Erzhik

    I’m pretty sure they patented it years and years ago. Few months before they revealed Estoque concept, Urus was patented in Italy.


  • Carmelo Van Cabboi


  • Craig

    Lamborghini Your Ass. Hmm…. It’s catchy. Even a little cheeky.