VW Now Considers Tesla Its Key ‘New World’ Rival

Volkswagen admits that moving forward, its main rival will not be the likes of Toyota or Hyundai, but rather Tesla.

In an interview with an internal company publication, VW chief executive Herbert Diess said that Tesla has a number of abilities the German giant doesn’t, Auto News reports.

“In the old world it is Toyota, Hyundai, and the French carmakers. In the new world it is Tesla. Tesla belongs among the competitors which has abilities that we currently do not have,” Diess said.

Diess cited the fact that approximately half of Tesla’s engineers being software experts as a reason why Volkswagen needs to improve in order to rival Elon Musk’s electric vehicle start up moving forward.

“This shows that we need to significantly improve. We can do this. We measure ourselves against Tesla quite deliberately. Our goal: Using our abilities not just to catch up, but even to overtake,” he said.

VW’s catch up game has already started. Last year, it unveiled the first in a series of all-electric concept cars previewing its impending family of EVs. Ultimately, VW wants to become the first carmaker to produce more than a million electric cars.


  • kello3000

    Interesting times…

  • That it took them this long? Amazing.

  • Charles Lane

    Great, now that you know who to beat why not get down to brass taxes and do it. Hybrid aren’t going to cut it, yes S8 e-tron / Panamera. Cayenne and polo hybrid are good but are just a stop gap. Make a good, decently fast/range 4 door car/suv and go from there. BMW will have an electric x3 by 2020MY just 2 years out so best to get a move on VW.

  • Bash

    Wait till the Benz do their EQ.

  • eb110americana

    Tesla: We sell thousands of environmentally-friendly, electric-only cars with both periodic software and even occasional battery updates.
    VW: We sell millions of throw-away cars that intentionally pollute at illegal levels.

    Sure. At least they both have reliability issues in common. I guess.

  • But really ??? LOL (ok now I’m going to read the article)…nop still funny.

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