2019 Audi A7 Sportback Is A Lot Newer And Techier Than It Looks

Following a short teaser campaign, Audi has taken the wraps off the new A7 Sportback.

Drawing inspiration from the prologue concept, the A7 adopts a stylish and upscale design with a wide Singleframe grille that is flanked by distinctive headlights and sporty air intakes. The unique styling continues further back as the car has been equipped with a sculpted hood, bold character lines, and a flowing roof.

The rear of the car is “tapered like that of a yacht” and features an integrated spoiler that automatically extends at 120 km/h (74 mph). Designers also installed a full-length light strip which consists of 13 vertical segments that can play various light animations.

Moving into the cabin, drivers will find an elegant and high-tech interior equipped with two touchscreen displays. A variety of different options will be available including an Audi virtual cockpit, a head-up display, and a Bang & Olufsen audio system. Other highlights include Valcona leather upholstery, voice control technology, and an ambient lighting package.

Speaking of technology, the A7 Sportback can be equipped with an assortment of driver assistance systems including Audi AI. Thanks to an assortment of cameras and sensors, the A7 will be able to autonomously maneuver into and out of parking spaces and garages. Drivers will also find more familiar assistance systems such as adaptive cruise control.

At launch, the A7 will be offered with a turbocharged 3.0-liter TFSI V6 engine that develops 340 PS (250 kW) and 500 Nm (368 lb-ft) of torque. It is connected to a seven-speed S tronic transmission and a quattro all-wheel drive system which enables the car to accelerate 0-100 km/h (0-62 mph) in 5.3 seconds before hitting a top speed of 250 km/h (155 mph).

Shortly after production begins, the model will be offered with an assortment of four- and six-cylinder engines in both diesel and petrol guise.

On the handling front, the car can be equipped with four different suspensions including a conventional steel spring suspension and an updated air suspension that promises to be even “more agile, nimble, and comfortable.” Customers can also order a sport suspension which reduces the ride height by 10 millimeters (0.4 inches).

Drivers will also notice a progressive steering system with a “sporty ratio” that becomes even more direct the further the steering wheel is turned. Another notable feature is the dynamic-all-wheel steering system which is an option that allows the rear wheels to turn by as much as 5 degrees.

The A7 Sportback will be launched in Germany this February and pricing starts at €67,800.

Photo Gallery

  • Hockeyman

    Hello beauty!

  • matrem

    Kia Stinger wheels, rear lights and paint color…

    • Merc1

      Stupid comment.


      • WTF

        its not wrong though fanboy

        • Denzel

          Rear lights aren’t all that identical. Yes they are single frame but that’s it shape is way off same with the way they light up..

          • wonderdallas

            I don’t see any Stinger in the rear lights. The Stinger, however, does riff too much on a Dodge Charger’s tail lights.

            Wheels look remarkably similar but I’m not sure Audi is taking inspiration from Kia considering they’ve offer similar wheels for the A7 before the Stinger came along.

            The profile of the Stinger is clearly influenced by the previous A7. Which is fine.

          • wonderdallas
        • Merc1

          Wrong, maybe, stupid definitely. Paint colors don’t belong to anyone, they’re all supplied by a supplier. Kia doesn’t make their own paint. Wheels are similar. So what, it’s stupid comment. Audi has had similar wheels for years. You people seem to forget that the Koreans are the ones copying everything. It’s what Asian brands do.


          • WTF

            You could say the same of German brands last time I checked Audi wasnt the first modern range of cars with a single frame grill, and for years theyve had BMW esque designs…so its what the Asian brands do? Not sure what Lexus or Infiniti look like any of the Germans but there are BMWs Audis and Mercedes that exist as their version of one of the others cars…how original

          • Merc1

            I have no idea what you’re trying to say here, and it appears you don’t either.


        • Merc1

          The wheels have been around for a while and PAINT is PAINT. It all comes from vendors. Do you just not understand that?


    • Knotmyrealname

      Which BS filter have you applied to your eyes to think the Stinkers lights are like this car? Is it because they’re red?

    • Mynameis Taylor

      what does then stinger have to do with this A7? if anything, it’s the other way around. Everyone else is copying Audi with their sport backs…

    • TheBelltower

      I’m not seeing it. But the Stinger is really good looking, so it’s hardly an insult. Though this is definitely a cleaner design.

    • Six Thousand Times

      The lights only vaguely remind me of the Stinger’s.

    • Tumbi Mtika

      Greeat comment. /s

  • Leconte Dave

    Not a fan of the rear

    • Wis

      Me neither. The front and the side-profile look good (surprisingly good actually), but the rear is a mess, although they have the great LED structure. Also not a fan of the interior, the screens are positioned too low. Hmmm. One of those cars you have to see in reality to be able to judge it.

  • filetx

    The standard version looks so much better than the s-line

    • fabri99

      Agreed. The standard versions of the latest Audis all tend to look rather elegant, while the S-Line always seems an RS wannabe. Not a fan…

      • Six Thousand Times

        Audis don’t get better the higher up the model range you climb.

      • Tumbi Mtika

        Those fake vents…they hurt me.

  • Dennis James

    I hate those sharp creases that they put everywhere on the body panels of their new VW and Audi cars. The fact that they have a new technology for creating those does not mean that they should throw them all over the place.

    And…3 screens ? Come on…

  • SteersUright

    Very pretty. Love Audi’s, but outside of leasing they’re kind of a rip-off to buy with their inflated price tags. Also, high time to for Audi to up the warranty too because they’re just about as (un)reliable as every VW only they cost twice as much to fix.

  • WTF

    its nice looking I will say the new 6 series GT doesnt look so strange next to this though they almost have identical profiles….it doesnt look as much like the last one as I was expecting and honestly looks better than the last one

  • Rocket
  • Chung

    Genesis rear ramps

  • Cupboi

    Meh… still not convinced. The rear looks awkward and kinda dated, and the rest is pretty much identical to the current one. Plus, the interior has a bizarre VW vibe to it. I would wait for the next CLS, or i’d buy the Stinger and save some money.

  • Tinky-Winky

    Looks better than I thought it would be but I also didn’t have high expectations.

  • Zcat

    It’s not a bad design at all. But to my eyes, I keep seeing Audi looking more and more like an upscale Hyundai with each iteration. They have always been clean and restrained in their design language, (if not a little vanilla), but when they keep adding on lines, creases, bigger grilles, and air intakes, they loose the ‘look” of a second-tier luxury car maker.
    Also, I don’t mind the “copycat” horizontal full-length taillight design, but question the design elements inside the lenses. They look too much like what Genesis is doing, in my humble opinion.

  • fabri99

    Lovely looking, but it bugs me that the only things that changed are the front and the rear end. If you chop them off, the car looks exactly the same as the previous model. I would have liked some more drastical change, especially given how great both the rear and the front end look. Maybe a new line on the side, a new shape for the roof… Something like that.

    • Tumbi Mtika


      • fabri99

        Yeah, that.

  • lagunas3ca

    Audi could at least use an official image/model for the presentation of the new A7 with a sunroof ffs

    • serge charles

      They couldn’t afford the package you have to get to have a sunroof

  • Auf Wiedersehen

    Definitely looks better in press photos. And I see the interior has been Panamerized.

  • salamOOn

    i dont like messy headlights and of course tablets and piano black inside….

  • An Existing Person

    It’s nothing groundbreaking, but wow it looks great inside and out. The rear taillights are interesting indeed, but i’ll reserve judgement until I see it in person.

    • exeptor

      The rear of the new A8 is the best angle of the car in my opinion. I saw it and for sure there is something modernistic, but not unnecessary posh. I guess these will be the same. Overal great looking car.

  • ErnieB
  • Honda NSX-R


  • wonderdallas

    Overall it’s sleeker but I think I’ll miss the cool arcing bevel that flanks the outer edge of the headlights (white car on bottom) as it defines the fender line transition beautifully.


    • wonderdallas

      Notice on the white/older model how the horizontal crease just aft of the fog lights carry through the doors and sweep up to define the plane shift between the rear fenders and the back of the car…that’s cool. Plus it incorporates the body panel seams. Very nice.

      The new one sanded all of that down and threw the contiguous panel gap lines out the window.

      • exeptor

        Plus the front of the old model is sharper looking. The big one for me is the back of the new car – it looks much lighter and elegant than the old one, yet keeping the uniqueness of A7.

    • nastinupe

      I’m not sure if the exterior is as much of an improvement as it is just different. If I had to choose on exterior looks the original A7 still wins, but the interior of the new model is beautiful. I’ll have to see it in person to make my final decision but I’m not “in love” like I am with the new Porsche Panamera, which is absolutely beautiful and blows the doors off the previous model. Of course the previous Panamera had much to be desired so there was a lot of room for improvement, whereas, the A7 was damn near perfect and any revision was a negative deviation from the original. I own a 2012 A7 S line and I still like it’s headlights better than the 2017’s which took the wavy curve and replaced with a boring line. Looks like I’ll be choosing the Panamera over this thing in 2020.

  • Bevlet Dahceli

    Good on you Audi, you’ve designed an overpriced Civic 4-door.

    • Tumbi Mtika

      This comment… -_-

  • Dennis Scipio

    So the rear opens like a Hatchback according to the sloping rear, right?

  • Nordschleife

    I can’t lie. I really have no complaints with this one. Its a natural evolution of the current car and the rear 3/4 view is stunning. It’s a win for me.

  • LJ

    But will it pass emissions legally?

    • LWOAP

      Good question.

  • Trackhacker

    Touch screens work horribly in cars. This trend is so annoying and completely pointless.

    • Horribly and dangerous for distracted driving…they need some knobs on those screens…

  • Дима Петров

    Kia stinger))))))) huge fail, looks cheap

  • ediotsavant

    From the side it looks like the new Accord.

  • Puddingpopper

    Not feelin’ it dawg

  • Carenthusiast

    Audi means lights!! Interior not as exciting as the Exterior design

  • no25

    Looks great, but I prefer the old rear. Not a huge fan of the interior either, but Audi interiors have been too “all screen” like lately, and I haven’t been a fan of any of them.

    • ErnieB

      I agree.. the old rear was so great!

  • Mynameis Taylor

    I really like it. The new a7. I think it’s a good evolution from the first generation. In fact, I think it’s better looking than the A8. I feel the A8 as a flagship, should be much more elegant and regal, it’s not. The lack of chrome on the a7 makes it look really sharp

  • Antonio

    Cool… but not as sexy as the previous A7….

  • MG force.

    the back is something really bad !!!. horrible design made in germany!

  • TheBelltower

    This is very nice! I hope this means that Audi is back on track

  • klowik

    the sweeping tail light is a bit uncomfortable…I’d rather it be separated.

  • Enter Ranting

    It has the same presence as a Honda Accord. This thing brings nothing new to the table. Big fake vents in the bumper – check. Fussy, over styled lights – check. Shiny black plastic all over the dashboard – check. Plus, tons of useless, complicated tech that the average driver will never use, but will make the car a ticking time bomb once the warranty period is over. This is a car designed by the Audi marketing department. The new Polestar makes this A7 look like a ten-year-old design.

    • ABC Gadgets

      How can you even compare the A7 design to the Polestar? Whether you like this A7 design or not, it still looks a thousand times better the Polestar, which looks like a copy of the Mustang.


    How about no? That rear end just doesn’t work.

  • Six Thousand Times

    Yes, yes, seen-it-all-before Audi styling but I still really like it.

  • Galaxium

    with the exception of the rear, i think the new A7 is the best iteration of audi’s newest design language

  • Audi hit it out of the park on the new A7, but then again there wasn’t much to improve on



    i think CLS will be better

  • sure the starting price sounds relatively reasonable, but I bet you’ll end up paying at least 80K Euro to just to get the “average” equipment…

  • Me

    Is this another chinese car?

  • Oh hell yes!!! That interior is tops in my book!

  • TheHake

    Haters gonna hate. I LOVE!

  • Vassilis

    Not bad. Not sure I like the tail lights but the interior is pretty nice!

  • Everything with touch screens : takes more time and you take your eyes off the road… stupid.
    The rear : I don’t get it. Shape of the tail lights don’t go with the rest of the car, looks like the design of someone who wasn’t part of the project.

  • Tumbi Mtika

    It’s…It’s not bad. This is the first new Audi I can’t really be disappointed about. The “taillight” is weird, but overall, it’s nice. Good job, Audi.

  • Nice wheels

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