Mitsubishi To Introduce New Brand Strategy And Future Plans At Tokyo Show

Aside from unveiling multiple cars, including the new e-Evolution Concept in Tokyo, Mitsubishi will also present a new brand strategy and its future plans as it tries to reinvent itself under the umbrella of the Renault-Nissan alliance.

The automaker’s next chapter will be focused on the brand’s inner essence, specifically its pedigree, its stance on technology and design, its approach to global business and its connection with customers, aka its “drivers”.

Mitsubishi will hold an official press conference at the Tokyo Motor Show on October 25th, the same venue where they will introduce both the e-Evolution Concept as well as the high-tech EMIRAI 4.

The e-Evolution is meant to preview a “high-performance all-electric crossover”, powered by three motors, with one positioned on the front axle and the other two at the rear. It also features electronically-controlled torque vectoring, which should benefit handling.

Other impressive technologies include the concept’s AI brain that can rear changes in road and traffic conditions while also interpreting the driver’s intent.

As for the EMIRAI 4, it represents a high-tech futuristic roadster, boasting driver assistance features and a heads-up display with augmented reality technology, among others.


  • John

    i would be very impressed if they can actually build that.

    • Six_Tymes

      agree, keyword being IF

  • I’mCallingYouOut

    The profile has a Faraday Future feel, in a good way.

  • Liam Paul

    build a car everybody wants should be their goal lol. EV’s I would never want as well I know many who would not want one either. their going try to cater to a small part of socity . Suv and Cuv’s is where the money is. They need a good midsize sedan like the altima really bad

  • fabri99

    I really hope Carlos Goshn can fix Mitsubishi.

    • Dennis Scipio

      Well, Osamu Masuko is still the CEO, Ghosn is the Chairman.


    Whether they actually pull it off remains to be seen.

  • Auto

    They will unveil multiple new cars? Does this mean something that is not a crossover from Mitsubishi?

  • Rocc E. Normyss

    Bring back the Starion Turbo…. and the 1st gen 2 door Montero. Please.

  • Honda NSX-R

    Seems like they’re making their lineup entirely electric.

    • LWOAP

      I wouldn’t be surprised.

  • Wayne Alan Carr Heyes

    the thing with Mitsubishi they make excellent concepts but water them down so much to whats the point !

    thank being said !!!! now that Renault and Nissan own them maybe this is a sign Mitsubishi actually rise up and be taken seriously

    they should do there own version of the CLIO/MICRA

  • Rocket

    I have a suggestion for a strategy: don’t build shitty cars. That’s a heck of a start right there.

  • klowik

    Mitsubishi always F’ked around with our brains with the fancy models which gives every man the orgasmic moment..

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