Possible Skoda Entry Into The United States Pushed To The Backburner

Skoda has been eyeing a potential entry into the United States but those plans have reportedly been pushed back.

Speaking with Autocar, Skoda CEO Bernhard Maier said “We will need more time to work on the U.S. plans now” as Volkswagen has tasked the brand with leading the development of a low-cost vehicle for India.

Volkswagen originally partnered with Tata but the partnership was eventually called off when cost targets weren’t being hit. Volkswagen then put Skoda in charge of the program and the publication reports the company is considering basing the budget-friendly vehicle on the MQB A0 platform that underpins the Polo.

Since the company is focusing on the development of the low-cost model, a possible entry into the United States has been pushed to the backburner. As Maier explained, “There is no hurry to rush into the U.S. and no deadline to even decide if we should be looking to go there. There’s no need to make a decision right away.”

The news will probably come as a disappointment to Skoda fans in the United States but it will likely please one Volkswagen board member. As we reported last December, one board member described Skoda’s plan as “pure suicide” as it could cannibalize sales from Volkswagen and be an uphill battle to win over consumers with “an unknown brand, a model range focused on Europe, and a non-existent dealer network.”

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  • TrevP

    Hmmm, if Mitsubishi can survive in America, I think that Skoda would be alright, but that’s just my opinion.

    • Christian

      Mitsubishi are dying in Europe too! 🙂

  • Mark S

    More like VW is afraid. Skoda has something they do not, style.


    USA already had VW since both brands basically makes related cars

    • Obsequious Lickspittle

      Well, yes but the Octavia and Superb are bigger inside than their counterparts.

  • The Superb is the only Skoda that’s big enough for Americans.

    • Obsequious Lickspittle

      I know. You never see any Corolla size cars over there…

  • Eunos

    Vw isn’t happy with Skoda getting in their market share. A lot of people in Europe choose Skodas over Vws and that is not up to VWs liking.

  • fabri99

    Is this part of Volkswagen’s attempt to undermine Skoda in order to preserve VW?

    • Сафиуллина-Мохамед Рамазанов

      I thought the same
      VW is at war with Skoda!!!

      • fabri99

        *civil war

        • Сафиуллина-Мохамед Рамазанов

          Strange and crazy
          I thought that all VAG group will be happy if any member got sales increase which will benefit the whole corp

  • OdysseyTag

    Kind of agree with the decision. VW should probably get their cars right stateside first. I personally think most of VW-owned marques design more appealing cars and offer better value for money than it’s namesake brand but I highly doubt sending them over while VW pretty much rots away makes business sense in anybody’s book.