Stephan Winkelmann Confirmed As New President Of Bugatti

Following the rumors of the past couple of months, former Lamborghini and Audi Sport CEO Stephan Winkelmann will become the new President of Bugatti, with effect from January 1, 2018.

Winkelmann will be taking over from Wolfgang Dürheimer who’s retiring at his own request at the end of 2017. Dürheimer also held the Chief Executive position in Bentley, which will go to Adrian Hallmark, Jaguar Land Rover’s global strategy director.

Dürheimer was responsible for some of the VW Group’s most important models, including two generations of Porsche 911, the Carrera GT, Panamera, Cayenne, Bugatti Chiron, Bentley Bentayga and the all-new Continental GT.

“I accept Wolfgang Dürheimer’s wish to retire,” said Matthias Müller, VW Group’s boss. “I sincerely thank him for the outstanding work he has done in various positions in the Volkswagen Group over 18 years. At Bugatti he successfully completed the era of the Veyron and, with the development of the Chiron, he has opened an exciting new chapter for the brand.”

Winkelmann leaves Audi Sport GmbH, where he has been Managing Director since the spring of 2016. Before that he was CEO of Lamborghini for 11 years.

“With Stephan Winkelmann, a proven expert in sports cars and the luxury sector is coming to Bugatti“, said Matthias Müller. “I am convinced that Stephan Winkelmann will use his many years of experience in these fields as well as his sense of dealing with an exclusive clientele and his deep understanding for brands to bring new momentum to Bugatti’s further development and to lead this special brand into a sustainable future.“

PHOTO GALLERY

  • MatTa Ddor

    Good choice

  • J D

    He is a man capable of handling a lot of things – how much is there really to do at Bugatti, a single-product brand? I hope he finds a way to use his full potential, as he was able to with Lamborghini and Audi Sport.

  • Vassilis

    It’s a shame he’s leaving Audi Sport. I think he could have done some great things for them and arguably, they need him more than Bugatti does.

    • Mark Hawthorne

      This is an additional role. New CEO of Bentley will not also be Bugatti CEO as the current one is, hence SW’s appointment.

      • Vassilis

        In that case, good news! Are you sure though?

        • Mark Hawthorne

          It’s simply not a full time job. They have a talented MD in Stefan Brungs who deals with all day to day activity, the CEO role is partly strategic, partly to lead review with VW and partly ceremonial. It’s always been part time even when Thomas Bscher did the role. It’s been the Bentley CEO until now so one assumes that AudiSport will have a bigger role in future model development now.

        • Mark Hawthorne

          I have to update and admit that I was wrong. Seems Winkelmann has been demoted and shoved sideways into a non-job. Go figure. he seemed to do a great job at Lamborghini.

Bentley EXP 100 GT Concept Is Looking Great In California

The EXP 100 GT is not slated for production but rather previews the types of cars Bentley intends on making in the future.

Automobili Pininfarina PURA Vision Concept Teased, Debuts Next Year

The concept is an electric vehicle which could preview Pininfarina’s upcoming sedan.

Can This ‘Ring Master Direct A Driver Around The Nordschleife Blindfolded?

The car used was no other than the Mercedes-AMG GT R, which has posted a blistering 7:10.92 lap time.

Mountune Will Gladly Take Your Ford Focus RS To 512 HP

Mountune’s M450 and M520 packages come with specifically engineered turbochargers and lots of other mods.

Ex-Elton John Ferrari 365 GTB/4 Daytona Goes Under The Hammer

Here’s your chance to own what is believed to be Elton John’s first Ferrari.

Bugatti Designer Talks About The Centodieci And The EB110 That Inspired It

The Centodieci will be limited to just 10 units worldwide, each priced from $8.9 million – and it’s already sold out.

2020 Audi RS 6 Avant Revealed With 592 HP, Will Be Offered In America

The RS 6 Avant rockets from 0-62 mph in just 3.6 seconds.

Ford’s Mustang-Inspired Electric Crossover Could Debut In LA

The model is slated to be launched in 2020 and have a range in excess of 300 miles.

Audi Looks Very Interested In Bringing Avant Models To The U.S.

The upcoming Audi RS6 Avant is widely expected to be offered in the United States.

VW Ad Banned In UK For Stereotyping Women As Caregivers

The UK’s Advertising Standards Authority says the ad presented gender stereotypes in a way that was likely to cause harm.