Coca-Cola’s New Ad About Saudi Women Driving Splits Opinions

Coca-Cola is the latest company to jump on the bandwagon of brands looking to cash in on Saudi Arabia’s decision to permit women to drive from mid-2018.

Numerous car manufacturers have thrown their support behind the move and Coca-Cola has just released an advertisement about the issue. Unsurprisingly, it’s already dividing opinions online.

The ad centers around a Saudi woman being taught how to drive a red Mercedes-Benz. In an attempt to encourage her to drive smoothly, her dad places a bottle of open Coca-Cola on the dashboard. By the end of the commercial, the two are drinking Coke and cruising through the countryside without a care in the world.

Dubbed ‘Change Has A Taste’, some have criticized Coca-Cola for attempting to profit off the country’s historic legislation change. Some have even compared it to Pepsi’s controversial ad starring Kendall Jenner that depicted a police protest being ended by Jenner giving an officer a can of Pepsi.

Interestingly, Coca-Cola has a considerable interest in Saudi Arabia and actually intends on opening a $100 million bottling plant there in 2019.


  • salamOOn

    “some have criticized Coca-Cola for attempting to profit off the country’s historic legislation change”

    aaaand? why do we always need to read about those snowflake opinions? johny is offended by this, crystal is furious about that, some groups of onions are afraid of knives…..who the heck cares?!!

  • akuku akpar

    full burqa would look better.

  • LJ

    The tagline should be “Drink a Coke before you’re stoned to death for leaving the house without your face covered.”

    • Six_Tymes

      true, and you forgot, acid tossed in face, or burned to death, stabbed, mutilated… but, its “a religion of peace”.

      as far as this commercial goes, not sure I would have aligned my product with the year 622 thinking. and to all the hate that i might get for posting the truth… relax, and have a coke!

  • Akira

    So people are outraged because a company jumps on an opportunity to make business? Damn, where are my hammer and sickle?

  • I like the ad

  • fabri99

    I have no troubles with Coca Cola trying to “profit off the country’s historical legislation change”. I may also say, though, that they could have played their cards better: this ad is quite silly and I don’t really get the point of it. As the article said, this is quite a change and I think Coca Cola could have put more effort in the making of this ad.

  • pcurve

    not a big fan of company making political statements in general, but I think this one is tastefully done.

  • BGM

    The pepsi commercial with that kardashian disease ridden whore is still the king of bad advertising for soft drinks. But this one is right behind it.


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