Toyota’s Pulling The Prius V From The US Market

Have you had trouble wrapping your head around the Toyota Prius V? Well soon that won’t be a problem, because Toyota’s pulling that particular model from the US market.

A sort of wagon/minivan version of the Japanese automaker’s signature dedicated hybrid, the Prius V lags as the slowest-selling member of the Prius family. Last month, Toyota sold only 652 of them in the United States, ahead even of the Prius C hatchback’s 900.

“After six years and nearly 160,000 units sold in the U.S.,” Toyota spokesman Corey Proffitt told Green Car Reports, “the decision was made to end Prius V production for the U.S. and Puerto Rico this December.”

The reason for its discontinuation comes down to the RAV4 Hybrid, of which Toyota sold over 5,000 last month. Apparently American buyers would sooner take their hybrid in crossover form than that of a wagon or minivan.

Though the Prius V’s fuel economy is significantly higher than the RAV4 Hybrid’s, the latter offers a more desirable crossover design – and all-wheel drive.

The Prius V isn’t the only hybrid minivan facing the axe: Ford is also fazing out the C-Max Hybrid and C-Max Energi PHEV from the US market. Which, as Green Car Reports points out, is only fitting: the two models launched around the same time, and will leave together, too.

Photo Gallery

  • Dennis James

    I didn’t know they make something even uglier than the Prius.

  • Bananarama

    I’m surprised Toyota didn’t redesign this with the new Prius components. I thought this was selling pretty well, at least when it debuted. I see quite a few of them on city roads. It’s not pretty, but it has a good deal more utility than the base Prius.

  • Callanish

    From some angles, it looks like a mini hearse

  • ediotsavant

    The Prius success has doomed it.

  • Autoexperte

    the prius v is a great car

    • Miknik

      Most MPVs are, by any measurable standard, better cars than comparably sized or priced Cross Overs/SUVs; But people want the image and looks of CUVs and buy thus “Irrationally”. Even in Europe, where 10 years ago everybody seemed to be completely crazy about compact MPVs, that segment is dying very fast….

      • fabri99

        Very true. It has been very sad to see all those amazing little MPVs go… Remember the Renault Modus? The Peugeot 1007? And who didn’t own a Scenic, a C4 Picasso or a Zafira?

  • Bo Hanan

    I would love to see the profile of the average driver for this car.

  • Honda NSX-R

    I won’t miss it.

  • RDS Alphard

    Prius V successor is coming, as a crossover.

  • Arsu Dhamaka

    Replace it with something like Prius X (crossover)

    • Miknik

      It’s already out and testing; There have been spy shots recently. Toyota knows what people will buy…

  • Kevin

    Meanwhile Kia Niro (hybrid) averages sales well over 2000 units per month. People want hybrid crossovers.

    • Six Thousand Times

      I really hate those people.

  • Bash

    I didn’t know they existed!!

  • Six Thousand Times

    There goes somebody’s Uber dreams…

  • Michael_66589

    Pull out all Priuses from US – landscape will be nicer.

  • Benjamin B.

    The only interesting Prius. The Yaris Hybrid – ahem – Prius C is slow and cheap. Regular Prius lift back is just weird and slow. The V offered slightly better proportions in my opinion as well as much more cargo room.

  • Craig

    IF I had to buy a Prius [You know… at gun-point] THIS is the one I would buy.

    • fabri99

      This or the Prius C. Nice little hatch.

      • Benjamin B.

        basically the Yaris Hybrid? I’d rather buy the Ford Fiesta ST.

        • fabri99

          Well, we’re talking hybrids here. I mean, I’d rather have a Golf GTi than a Prius.

  • fabri99

    Honestly, I don’t get it. Alright, it’s ugly, but it is definitely better looking than the standard Prius. It is more practical and comfortable, as it is an MPV instead of a sedan (if we can call it that)… It’s actually a much better car than the Prius in any possible aspect, yet it was overshadowed. Yeah, the Prius is a status symbol, THE green car… but are people really so careless and easily influenced when buying something as big as car?

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