2018 Jeep Wrangler Pricing Starts At $28,190

Jeep recently unveiled the 2018 Wrangler JL at the Los Angeles Auto Show and now we’re learning how much it will cost to get behind the wheel.

Car and Driver reports the entry-level Wrangler Sport will carry a base price of $28,190 which is an increase of $3,100 over the 2017 model. The four-door Wrangler Sport also sees a significant price jump as the model starts at $31,690.

Both models come equipped a Sunrider soft top, full metal doors, and 17-inch steel wheels. The Wranglers also have a push-button ignition, LED interior lighting, and an eight-speaker audio system.

Power is provided by a 3.6-liter V6 engine that produces 285 hp (212 kW) and 260 lb-ft (352 Nm) of torque. It is paired to a six-speed manual transmission and a Command-Trac four-wheel drive system.

Moving up to the Wrangler Sport S adds convenience features such as power windows / locks, power heated mirrors, and 17-inch aluminum wheels. Other additions include air conditioning and a remote keyless entry system. Pricing starts at $31,390 for the two-door variant and $34,890 for the four-door model.

The two-door Wrangler eschews the Sahara variant but it costs $38,540 on the four-door model. It features automatic headlights, a unique grille, body color fender flares, and 18-inch aluminum wheels. Drivers will also find an automatic dual-zone climate control system, LED ambient interior lighting, a universal garage door opener, and a Uconnect infotainment system with a 5-inch display.

Last but not least, the Wrangler Rubicon starts at $38,190 and climbs to $41,690 for the four-door variant. The off-road focused models have an electronic front sway bar disconnect system as well as remote locking Tru-Lok differentials. The models also have a Rock-Trac transfer case, heavy duty Dana 44 axles, and 17-inch wheels with off-road tires.

An assortment of different options will be available and we can expect to learn more about their pricing closer to launch.

Note: Prices include a $1,195 destination charge

Photo Gallery

  • Six_Tymes

    LIKE it a lot. Nice work

  • kimbentsen

    A bit much for a car with missing doors.

    • LWOAP

      They’re not missing. They just took them off for the photo shoot.

      • pcurve

        not sure who’s trolling whom, but have some unvotes.

      • KSegg

        That may be, but no one said anything about giving the doors back.

  • I think Jeep nailed it with new Wrangler. More pressure for JLR to make a good Defender then.

    • KSegg

      Yeah, pressure to charge $100K more perhaps for a lesser vehicle. JLR is LOL these days.

      • Why lol? Discovery Sport is a decent car. Yes I agree that they might not have an edge in terms of value.

  • eb110americana

    Does the base model really exclude air conditioning? That seems unlikely in this day-and-age for a $28K+ vehicle.

    • pcurve

      yeah, usually when car companies raise price by this much, they throw in substantial amount of equipment. But in this case, it looks like they raised price by 3 grand and threw in basically nothing.

      • europeon

        There are a ton of core, structural changes compared to the JK to justify the price increase. Equipment is not everything.

    • KSegg

      Since you don’t get any doors, it makes up for the lack of air conditioning. It evens out.

  • Bash

    Love the door-less appeal.

  • SteersUright

    Nice new Jeep, VERY optimistic pricing likely intended for big profits on release with subsequent (massive) rebates to come in the following years.

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